27 episodes
Tech Law Podcast Tech Attorney Enrico Schaefer
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- Technology
Welcome to the Tech Law podcast, where founders and CEOs learn how to grow their asset value by accounting for legal risks and taking advantage of opportunities. We focus on real world ROI legal solutions presented by innovative attorneys who embrace new approaches to legal services. Learn more in this unique legal podcast.
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What You Need to Know about Non-Fungible Tokens (NFTs)
NFTs are being used to store smart contracts and authentication for digital artwork and other digital assets. A record is created on the blockchain that records a transaction associated with meta-data. Meta-data is usually going to be a URL that links to a digital asset, say a digital picture or a digital video. So, when an NFT gets put onto the blockchain, it records the terms and authentication of the transaction related to that digital image. It's like a digital signature. Like an artist who signs a painting. That signed painting is going to be worth a lot more than a print copy or an unsigned version of that painting. just like in the real world, the signature of the creator creates scarcity. The scarcity that's driving market prices into the thousands, tens of thousands, hundreds of thousands, and millions of dollars for a single NFT auction.
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Influencer Marketing: How influencers, brands, marketing agencies and talent agents fail to get it right.
If you are in the influencer marketing space, you know that the results can be dramatic. A celebrity endorsement or influencer post can put revenue in your pocket in real-time. As an attorney who specializes in influencer marketing, I also often see how the stakeholders of the game fail to protect themselves. The various upstream and downstream contracts starting with the photographer all the way through the brand endorsement often fail to address the most basic issue. Permission.
In this episode, influencer and marketing agency attorney Enrico Schaefer discusses the keys to contract drafting in the influencer market.
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The "Traverse Snapshot" helps corporate clients prioritize and work within budgets.
Traverse Legal, PLC is a national law firm that focuses on representation of companies at all stages of growth. In fact, we have an entire practice focused on providing fractional, right-sized outside general counsel services, namely TraverseGC. Since our founding, we know that the more organized a company, the better positioned to receive legal assistance. For us, that has meant we can prioritize legal spend in order to ensure our clients achieve a return on their legal investment. We also have experienced how being proactive in the attorney/client relationship can mitigate against, and potentially avoid, certain legal issues, not to mention enable your company to more efficiently seize opportunities. As a result, we have developed the Traverse Snapshot. It includes a curated outline of information so you can focus further on the following parts of your business: 1. Corporate 2. Intellectual Property 3. Contracts 4. Compliance 5. Litigation History We consider this the latest in how Traverse Legal is Changing the Way Law is Practiced.
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Amazon Brand Registry - How to Submit Take-Downs to Protect Your Brand and Product
In this interview with David Maloney from https://sentinelbrandprotection.com about protecting your brands and IP using Amazon Brand registry,. In this episode you will learn.
Knowledge of Amazon Brand Registry, benefits for your brand
What to expect, how to be successful protecting your brand online
Insights to online brand protection, how to know your product is copied or counterfeited, when to act, obstacles, and ROI
Read the Amazon Brand Registry show trascript here.
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3 Things Every Influencer, Brand and Agency Need to Understand Before Doing An Influencer Deal
Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies. Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.
1. You are all in the licensing business. Licensing two things publicity rights and copyright.
2. What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license.
3. Copyright law is not Switzerland. It is either your best friend or or your worst nightmare. Regardless, you all better understand copyright basics if you want to avoid risk and maximize opportunity.
Need to learn more about influence marketing and the law? Contact Traverse Legal, PLC.
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2020 is the Year Lawyers Better Wake Up to The importance of Branding & Reputation
This podcast is about helping entrepreneurs grow their businesses. But today I want to talk about the legal market. In todays world of information and transparency, lawyers need to understand the value of their brand, and that their brand is tied to their reputation.
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