Ten Golden Rules Internet Marketing for Law Firms Podcast Ten Golden Rules

Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm that can thrive independently of its owner. Through real-life examples and expert advice, listeners will gain a deeper understanding of creating a law firm that is attractive to buyers, maximizes profits, and runs efficiently. Brooke brought her knowledge and expertise to her father and brother's law firm, ultimately leading them to fall in love with the law firm again, not selling it as initially planned.
Tune in to learn about the key principles of business preparation and how to position your law firm for a successful future.
Key Topics
02:56 A look at Brooke’s book "Exit on Top" and the importance of preparing law firms for sale.04:33 The importance of firms not depending on owner's name or image.05:45 The purpose of delegating tasks to build a sustainable business model.08:35 Discussing non-attorney ownership of law firms and preparing for baby boomer retirement.11:33 Valuable insights on transferring ownership of a successful business without triggering tax events.13:20 The importance of starting conversations with CPA and other professionals to prepare for a smooth transition.14:39 A dive into EOS (Entrepreneurial Operating System) and its implementation in their digital marketing agency.15:50 Brooke highlights the importance of technology, particularly Excel and Power BI, for personal productivity in their company and managing multiple sources of data and visualizing it for easy consumption.
Resources Mentioned
**Books**
Exit on Top" by Brooke Lively https://www.amazon.com/Exit-Top-Right-Person-Price-ebook/dp/B0CXC2YCDM
**App**
Microsoft Power BI https://www.microsoft.com/en-us/power-platform/products/power-bi
**Websites**
Cathcap.com - https://cathcap.com/ - Brooke Lively's website 
**Blogs/Websites**
Attorney at Work - https://www.attorneyatwork.com/The Points Guy - https://thepointsguy.com/
About Brooke Lively:
Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. She and her team work with Hall of Famers, INC 5000 businesses, CEOs, and Entrepreneurial Small Business Owners.
With expertise in growth management, creative problem solving and profitability strategy, Brooke has been named one of the ‘Top 25 Women to Watch,’ ‘Fort Worth’s 2016 CFO of the Year’ and is a highly regarded international speaker and author. Brooke has been featured in international media including CNBC, Forbes, Fort Worth Business Journal, Diversity Journal, and Attorney at Work.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is...

In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT and its integration into tasks like legal research, job descriptions, and marketing strategies. Ai has also significantly increased workplace and law firm efficiency, even outperforming lawyers in legal tasks. Jay shares personal insights on using AI tools such as DALL-E for image creation and Fliki for video commercials, shedding light on their potential to revolutionize practices.
The webinar also highlights how immigration attorneys are leveraging TikTok and other platforms to reach clients and generate leads, demonstrating the evolving landscape of legal marketing. Additionally, the industry is increasingly relying on ChatGPT for idea starters then using human editing, quick research, and job descriptions. Jay discusses Google's evolving advertising products, focusing on the importance of Google Screen and local service ads for law firms. He shares success stories from his agency, 10 Golden Rules, and offers actionable tips to enhance your online presence and lead generation efforts.
Let's get started!
Key Topics
04:56 Discusses the use of Chat GPT and other new technologies in law firms. Sharing his experience in digital marketing.12:08 Chat GPT’s potential as a new search engine and a powerful tool for daily life. 24:29 Google's evolution in providing ads and local service ads to law firms.32:03 Secret algorithm for managing local service ads revealed, with emphasis on realism and high-quality leads.40:59 Location, reviews, and optimization are key to improving Google Maps rankings.44:26 Reveals Google autofill strategy for law firms, which appears as suggested search results.48:25 Discusses 10 strategies for law firms, including exclusive lead gen opportunities and AI tools like chat GPT.
Resources Mentioned
**Books:**
Think and Grow Rich by Napoleon Hill.
 **Apps and Websites:**
ChatGPT (by OpenAI) - https://chatgpt.com/Fliki: AI tool for creating video content - https://fliki.ai/DALL-E: An AI tool for creating images in various styles - https://openart.ai/Futurpedia: A site sharing new technologies - https://www.futurepedia.io/Proof Serve: The 'Uber' of document serving - https://www.proofserve.com/Litify: A cloud-based CRM and case management system - https://www.litify.com/Depositions.com: For managing and sharing depositions - https://depositions.comAvvo and Martindale Hubbell (for attorney recommendations) - https://www.martindale-avvo.com/Linden Law - https://www.llinjury.com/Walker Advertising -...

Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially pertinent to legal professionals. Opening up about his experience at online website eDiets.com and health routines and how foundational business practices can significantly impact well-being and professional success. Tune in as Jay reveals the secrets behind his enduring marketing principles and the importance of maintaining balance in all aspects of life. Don't miss this deep dive into the strategies that have made Jay a respected voice in digital marketing and beyond!
Key Topics
00:52 Successful internet marketing led to significant profits.08:22 Better health leads to better life and Business success.18:18 EOS The entrepreneurial operating system, developing core values.    19:20 Monthly results shared, honest results, meetings for accountability.20:35 Staying ahead of trends and applying them to clients and yourselves.
Reach out to Chris Mullins at:
https://intakeacademy.com     
http://www.lawyerstellall.com/
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
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Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success stories? Insights are shared on leveraging technology in ads, crafting impactful commercials, and staying ahead in the competitive market. 
Tune in for key takeaways from the TGR Live conference and valuable tips to elevate your business operations, whether in law or advertising.
Key Topics
05:29 Media consumption and advertising in evolution, more frequent.09:06 Ad distribution across devices can be controlled.11:56 Content matters, branding and leveraging TV is important.25:05 People Google for lawyers, key for marketing.29:01 Law firm shifted TV budget to streaming.36:14 Regularly assess and adjust marketing strategies efficiently.
About David Klein:
David Klein, the Director of Business Development at ConsulTV, is a seasoned advertising professional poised at the cusp of industry transformation. With 18 years of entrepreneurial experience, he initiated his journey by delving into print advertising and pioneering Google AdWords. Recognizing the impending shift, David sees programmatic advertising as the catalyst for monumental change, akin to the revolution brought by pay-per-click advertising over traditional mediums like the Yellow Pages. Thrilled by the prospect of navigating this transformative landscape, he is committed to partnering with agencies, empowering them to capitalize on this vast opportunity. David's expertise and strategic vision position him as a pivotal figure in driving ConsulTV and its partners towards unprecedented success in the dynamic realm of advertising.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on a...

On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health systems. Sharing insights on overcoming industry challenges, the innovative technologies his company utilizes, and how they're integrating with case management systems to streamline processes for their clients. George will also touch on a potential game-changer in health data space — the move towards a single sign-on solution for patient consent forms.
Get ready for a deep dive into the complexities and technological advancements that are shaping the future of medical record retrieval. Stay tuned!
Key Topics
02:21 Frustration with repetitive medical paperwork and solutions.16:59 Hybrid approach to managing electronic and billing records.19:43 Data analytics system for medical records market.21:06 Flexible integration adapts to your system seamlessly.24:18 Medical expense table analyzes patient billing records.30:00 Use MicroDicom Viewer for medical record discs.
About George Bessenyei:
Before launching YoCierge, George accrued over two decades of experience advising law firms, insurance companies, and banks on technology advancements in both the U.S. and Switzerland. Trained as a computer programmer, his career has been dedicated to leveraging cutting-edge technologies to streamline business processes.
Prior to establishing YoCierge, George spearheaded several ventures in hardware and software technology tailored for professional service providers.
George holds an MBA from Oxford and is certified in various information security and HIPAA-related disciplines. He also shares his expertise by instructing attorneys on information security and HIPAA compliance through the company's Continuing Legal Education (CLE) courses.
Residing in Wayne, PA, George enjoys family life with his wife and two daughters.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcast review
Ratings and...

In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success.
Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Emily will discuss her path to founding a company dedicated to enhancing law firms' back-office functions and share how to use psychological testing to put the right people in the right seats.
Tune in to gain insights on the strategies that help law firms soar and discover how Emily's firm achieved an impressive 99% of their quarterly goals. Let the conversation begin!  
Key Topics
05:36 We provide fractional administrative staffing for law firms.13:42 Diagnostic tool identifies right people in roles.16:51 Identify roles, use data to persuade partners.18:02 Learn about EOS for law firms from experts.25:48 Regular exercise ensures right person, right seat.30:58 Defined vision, values, and final candidate interviews.
About Emily LaRusch:
At just six years old, Emily was already a neighborhood entrepreneur, organizing BMX bike shows and charging parents for the thrill of watching their children perform daring stunts. Her teenage years saw her honing her work ethic as a cashier at the home of the Big Mac, where she learned the value of impeccable customer service from her manager, Jorge, who ran the place with a Ritz Carlton-like precision, instilling in her the motto, "If you have time to lean, you have time to clean."
In 2014, Emily embarked on her entrepreneurial journey by founding Back Office Betties, a lifeline for small to midsize law firms overwhelmed by administrative burdens. Her mission? To liberate lawyers from the chaos of multitasking and restore their peace of mind. Emily understands that exceptional customer service not only costs nothing but is also the cornerstone of building a thriving enterprise.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.
Subscribe to Ten Golden Rules on YouTube
Check out our webinars on TenGoldenRules.com
Connect with Ten Golden Rules on LinkedIn
Follow Ten Golden Rules on Facebook
Connect with Jay Berkowitz on LinkedIn
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They...