276 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    American Airlines Lost Its Way

    American Airlines Lost Its Way

    After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.
    Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?
    Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.
    And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.
    Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.
    This week's podcast sponsor is MarcomGather.
    With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 6 min
    Will Apple Kill Email Newsletters?

    Will Apple Kill Email Newsletters?

    Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters.
    Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform.
    And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything).
    Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside. 
    This week's podcast sponsor is MarcomGather.
    With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 6 min
    From Rented Land to Rented Land

    From Rented Land to Rented Land

    In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever?
    Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag.
    Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both.
    And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy.
    In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels.
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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 3 min
    Twitter Is Ready to Ring the Creator Economy Bell

    Twitter Is Ready to Ring the Creator Economy Bell

    Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy.
    And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center.
    Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer.
    And are celebrity podcasts really that bad? The short answer? Yes.
    In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing.
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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 7 min
    Amazon Does What AT&T Can't with Content

    Amazon Does What AT&T Can't with Content

    At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?
    And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company.
    Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right.
    And finally, is everything turning into paid subscription?
    Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet.
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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 8 min
    Hubspot's Quest to Be King of All Media

    Hubspot's Quest to Be King of All Media

    Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls.
    Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant.
    And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go.
    And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch.
    Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook.
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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 5 min

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