54 min
Vertical Business Transformation and The Experience Economy. Game-Changing Business Model Disruption, Presented by SAP
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- Technology
The buzz: “Welcome to the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event" (Harvard Business Review quoted on forbes.com).
The buzz: “Welcome to the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event" (Harvard Business Review quoted on forbes.com).
54 min