7 episodes

Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win!
*Formerly called Brave New Words

Words To Win By Anat Shenker-Osorio

    • Politics

Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win!
*Formerly called Brave New Words

    Access To Medicines - United States

    Access To Medicines - United States

    In the U.S., the battle over drug prices is heating up to confront corporate greed and pay-to-play politics. We examine how audacious organizing and morally-centered messaging proved victorious decades ago and holds promise for building a movement to liberate us from living at pharma’s mercy.

    • 30 min
    Let's Do This - New Zealand

    Let's Do This - New Zealand

    In 2017, despite voter attitudes indicating the conservative National Party would retain control of the government, Jacinda Ardern became Prime Minister of New Zealand. We look at how she and the Labour Party defied certain campaigning conventions to deliver an unexpected win that made her the world’s youngest woman head of state.

    • 26 min
    Police Reform - Washington

    Police Reform - Washington

    Advocates in Washington state, confronting one of the most permissive standards for justifiable use of deadly force in the country, brought police reform to the ballot and won. We explore the strategies behind their unorthodox coalition and how leaning into race, in defiance of conventional wisdom, proved pivotal to persuasion and mobilization.

    • 28 min
    People Seeking Asylum - Australia

    People Seeking Asylum - Australia

    The Australian government has crafted and carried out an immigration policy so abusive that it earned President Trump’s praise. Yet, over the last few years, facing a conservative and openly xenophobic administration, human rights advocates mounted and won four campaigns challenging offshore detention of people seeking asylum.

    • 31 min
    Together For Yes - Ireland

    Together For Yes - Ireland

    With abortion at a flashpoint in the U.S. and states practically or literally banning the procedure, we unpack how Ireland went from total ban to public acceptance. We learn how campaigners avoided a gauntlet of messaging missteps to deliver a decisive victory on an issue once considered too taboo to name.

    • 31 min
    Greater Than Fear - Minnesota

    Greater Than Fear - Minnesota

    In Minnesota, GOP operatives read in Clinton’s slim victory an opportunity to gain ground with their racially coded, anti-immigrant, Islamophobic appeals. Yet in 2018, progressives in the state not only stalled these efforts, they won across races, defining what it means to be “Minnesotan” through an aspirational narrative of multi-racial populism.

    • 30 min

Top Podcasts In Politics

Listeners Also Subscribed To