Book Marketing Tips and Author Success Podcast Author Marketing Experts

Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. Join us as we dissect the intricacies that can make or break an author's visibility and success on the world's largest online retail marketplace.From the complexities of incorporating titles like PhD to the impact of middle initials and even spacing, we explore how seemingly small details can have significant repercussions on your book's discovera...

Are you marketing to the wrong audience?As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets,...

In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're a seasoned author or a newbie, you're going to want our tips and advice!We'll explore the strategies and tactics for identifying the ideal personalities to lend their credibility to your work and outline the dos and don'ts of making your pitch.We'll also tackle the pros and cons of delaying your book release in pursuit of coveted endorsements. Is...

In this week's episode, we're unpacking the crucial role of Nonfiction Amazon retail pages. Join us for an in-depth exploration of the pitfalls and common mistakes that can hinder your success in the competitive world of online retail. From lackluster descriptions to uninspiring visuals, we'll highlight the key areas you need to focus on to ensure your Amazon page stands out from the crowd. Plus, we'll share our top five must-do strategies for crafting a compelling Amazon retail page that tra...

In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's their ability to navigate different visions for growth that has been a cornerstone of their success.In this revealing episode, Penny and Amy share both triumphs and pitfalls with unfiltered, humorous honesty.But this isn't just a recounting of past experi...

In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms. Even though the digital age is dominating how a lot of us consume content, not every reader can be found scrolling through Instagram reels or TikTok videos. So how do they find the books they buy, and how can authors tap into a market demographic that tends to read prolifically and has disposable income?From unconventional platforms to grassroots ...