Boutique Chat The Boutique Hub with Ashley Alderson

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.
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Erica Eickhoff: Instagram 
Styles By Erica: Website | Instagram | Facebook 

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everything, tune in to learn what to watch out for so you can keep your business safe.


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Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your customers deeply and managing a diverse product range effectively. Cindy shares the origins of the Dallas Market Center and explains its mission to connect buyers and sellers. She provides practical advice on setting your business apart from competitors and the incredible value of becoming a one-stop shop for your customers.
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Dallas Market Center: Website | Instagram 

Cindy Morris: LinkedIn 

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others behave around you.


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Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.
Resources: 

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Kari Patefield: Instagram 

Website: https://shopikt.com 

Facebook: facebook.com/iktboutique 

Instagram: @iktboutique  

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started.


Resources:
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