325 episodes
Boutique Chat The Boutique Hub with Ashley Alderson
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- Business
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
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Five Minute Friday: The Riches are in The Niches
What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer.
Resources:
Join The Boutique Hub Community -
#607 Transitioning in Retail: Lessons Learned and Exit Strategies
Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges.
Resources:
Boutique Summit 2024
Boutique Hub Membership
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Megan Crabtree: Instagram
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Small Business Marketing Handbook
Hubventory | Wholesale -
Five Minute Friday: Six Questions to Ask Wholesale Vendors at Market
When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.
How to Buy Wholesale Guide -
#606 Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace
Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision.
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Jackie Koch: Instagram | LinkedIn People Principles World’s Greatest Boss Is Hiring Freelancers Right For Your Business? Navigating Wage & Hour Laws Here is the link to our free compliance checklist! We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off. Small Business Hiring Handbook Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Boutique Summit 2024 Small Business Marketing Handbook Boutique Hub Black Hubventory | Wholesale -
Five Minute Friday: Five Steps to the Perfect Online Sales Process
Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.
Resources:
Facebook Ads Masterclass -
#605 The Power of Adaptability: Thriving in a Changing Retail Landscape
Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.
Resources:
Boutique Summit 2024
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April Rector: Instagram
The Light House Boutique: Website | Facebook | Instagram
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Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Small Business Marketing Handbook
Hubventory | Wholesale