FounderQuest The Honeybadger Crew

Ben and Josh catch up after a few weeks of heads-down product work, and they have lots to talk about—including a new Discord server for FounderQuest listeners! Plus, hear Josh’s thesis on why it’s a huge problem if you’re not using your product to the max.
Shape UpSeth GodinBlue Ridge RubyMonitoramaJoin the Honeybadger Discord! https://discord.gg/aQaDVBedRf

Longtime friend of the pod Adam McCrea joins Josh and Ben to catch up and chat about his journey building Judoscale—an autoscaling service for Heroku, Render, and AWS!
Blue Ridge RubyJosh’s Blue Ridge Ruby recapKyle SholdPrintfectionJudoScaleSignWellHeroku Add-onsRouter blog post: https://judoscale.com/blog/heroku-router-post-mortem

John Nunemaker returns to FounderQuest to discuss his writing process—after the guys debate code linters and formatters, of course. It's important to start with the essentials.
Links:Standardrb
Josh’s 2013 Ruby Style Guide
GitHub Copilot
Copilot Chat for Neovim
Seth Godin
Amy Hoy
My Life in Advertising by Claude Hopkins
This book will teach you how to write better by Neville MedhoraCarbon

Josh and Ben are joined by John Nunemaker to discuss their recent trip to Detroit for RailsConf, as well as the announcement from RubyCentral that 2025 will mark the final RailsConf (though not the last Rails conference!). Later in the episode, Josh and Ben reveal the outcome of their Honeybadger Insights launch goal and discuss the team's last dev cycle. John also shares an update on his work with Flipper!
Links:Chartkick
Frictionless Generators
Flipper
todo_or_die gem
heya gem
Userlist
John Nunemaker
Last RailsConf announcement and survey
Detroit People MoverFounderQuestMastodon - @FounderQuest@honeybadger.socialTwitter - @honeybadgerappHoneybadger

This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users.
Links:
pg_cron
Judoscale
Traction
Insights tour page 
Insights announcement blog post 
Meet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social Twitter - @honeybadgerappHoneybadgerClickHouse - hosted by DoubleCloud

This week Josh and Ben discuss shipping Insights, what's next for the product, and their strategies to get people to actually use it. Plus Ben shares the results from his latest performance science projects. Grab your safety glasses and headphones!
Links:Lab Tech
YabedaYabeda for Insights
Vector
Fluentd
Evil Martians blog
Scientist
Meet the badgersFounderQuestMastodon - @FounderQuest@honeybadger.social 
Twitter - @honeybadgerappHoneybadgerClickHouse - hosted by DoubleCloud