Inner Sircle Adam Brown
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- Business
Strategies, tactics and insights for the Inner Sircle at Sircle Media
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POV: The Future of Facebook
On this episode, I offer up a POV on The Future of Facebook. I reference this article.
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POV: Influencer Prices
On this episode, I talk about influencer pricing and the perspective around it. I highlight this post from my friend Sabina Gault, The Founder of Konnect.
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POV: Get Involved with TikTok Ads!!!
Short and sweet one here, encouraging people to get involved with TikTok Ads. I reference this article.
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DONT SLEEP ON COMMUNITY MANAGEMENT
On this episode, I once again encourage brands to not sleep on community management. I reference this LinkedIn Post.
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Meta moves to try and entice TikTok users.
On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference:
Instagram
Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests
Essentially, trying out a more integrated way to facilitate Reels sharing, by tapping into the user behavior of sharing Reels via DM
Instagram isn’t live testing this as yet
Instagram is testing out a new way to comment on specific images within a carousel post
The new option enables users to @mention the number of an image within a carousel to append their comment to that specific image or video
It could be another way to drive more focused engagement and encourage more interaction
Facebook
The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player, which will see all videos posted to the app expand to the TikTok-like vertical format
When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video
Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player -
Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value
On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.