Voice Marketing with Emily Binder Emily Binder
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- Business
The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more.
Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast.
About your host: Emily Binder is a post-revenue startup founder in SaaS / voice AI marketing. She is an in-demand public speaker and consultant on brand and marketing, especially content strategy involving voice marketing, social media, and video. Emily is the founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the founder and principal at Beetle Moment Marketing since 2017. Emily's clients include Verizon, TD Ameritrade, Ritholtz and other billion-dollar wealth management firms, TIGER 21, Brightwell Payments, and more. Emily has been podcasting since 2012 and was originally known for transforming Budget Rent A car's marketing from the print yellow pages to Facebook in 2012, tripling revenue in one year.
Enjoy this show on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
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Is the Discount Tire Logo Drunk? Brand Color Psychology
What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.
This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.
Chapters:
(0:00) Introduction: The meaning behind red in marketing / color psychology
(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)
(0:36) The importance of tires
(2:14) Why fast food logos are red and banks are blue - color psychology in branding
(3:30) SAD - Standard American Diet says cheap = good
(5:06) Brand lives in the subconscious
(5:14) Apple is a luxury brand
(6:00) Who do you want your customers to become? Disney Princesses
Links:
Fascinate by Sally Hogshead
Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast
Who Do You Want Your Customers to Become? by Michael Schrage
What is Sonic Branding (video)
My podcast tools:
Edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
Shop my videos on ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information. -
Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)
This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).
Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript).
Links mentioned:
Body language episode: The 7-38-55 Rule for Better First Impressions
My favorite mic: Shure SM7B gear list
Also a great mic: Shure MV7 with desk stand $269
Fine affordable mic: Blue Yeti mic $100
Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear
Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear
VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7.
My podcast tool (edit and record):
Descript: Record and edit like a Word doc. With AI features: emilybinder.com/descript
Hire me:
Speaking: emilybinder.com/speaking
Consultation / coaching call: emilybinder.com/call
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information. -
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips
Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.
54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023
Timestamps:
(0:07) Communication Builds Trust
(0:43) Body Language - Science of Trust: Show Hands
(1:20) Shocking YCharts Survey: High Rate of Advisor Switching
(2:03) Cost of Losing Clients
(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)
(6:05) 90% of people don't trust ads
(6:55) ThinkersOne
Links:
Avg fin advisor CAC $3100
YCharts survey HT Samantha Russell
Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)
Related video: Why Content Marketing Will Save You Money
Vanessa Van Edwards - hands (trust)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching call: emilybinder.com/call
Connect:
Podcast | My website | Beetle Moment Marketing | LinkedIn | X | IG | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information. -
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.
Topics:
(00:00) Introduction to Purpose-Driven Marketing
(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement
-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes
-Impact on sales and cultural spotlight for Nike ($15 billion US market)
-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.
(3:30) Failure of Kendall Jenner Pepsi Ad
(05:12) Brands and Gender Activism
-Pinkwashing
-Importance of pay equity
(06:15) Environmental and social alignment (Meatless Mondays)
My podcast tools:
Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptMics: beetlemoment.com/gearHire me (marketing & speaking):
ThinkersOne Videos: emilybinder.com/thinkersone
Consulting: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information. -
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.
Trick question: How long should a podcast episode be?
Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.
VIDEO - Watch this episode: youtube.com/emilybinder
Topics:
-Episode types, lengths, guest / host, and cadence (e.g. weekly)
-Significance of visuals
-Misconception of podcasting as marketing expense
-Unique KPIs
Timestamps:
(0:34) Prof G's Podcast Strategy and Episode Formats
(3:56) Variety in Bethenny Frankel's Podcast
(4:09) Long Game of Podcasting: Insights and Statistics
(5:27) Podcasting: A Marketing Perspective (ROI)
(6:11) Bethenny Frankel's Episode Types
(9:28) Why Use Episode Variety
(9:54) Key Takeaways
Links:
Just B with Bethenny Frankel
The Prof G Pod with Scott Galloway
The Algebra of Happiness (book)
Watch more mini-pod episodes here
Join my YouTube channel to access same-day responses, topic requests, & more perks
My tools:
Record audio or video: emilybinder.com/riversideEdit podcasts like a Word doc. emilybinder.com/descriptGear list: beetlemoment.com/gear
Work with me:
ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone
Consulting session: emilybinder.com/call
Follow & connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email
Hosted on Acast. See acast.com/privacy for more information. -
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?
Watch on YouTube
Show notes
Join my YouTube channel- access perks
Video episodes
Timestamps:
(1:00) Difficult conversations: giraffe vs jackal language (watch Short)
(1:37) Pop psychology
(1:50) Nonviolent request
(2:06) Saying 'I feel' to express thoughts (Lisa Rinna)
(3:11) Chris Voss: "it seems like..."
(4:15) Bethenny Frankel, Skinnygirl $100 million Beam. #rhony
(4:26) Real Housewives loud luxury
Links mentioned:
Watch Short: The Bethenny Clause
Episode: "Why You Need Nonviolent Communication"
Blog: Microsoft’s Culture
Books "Nonviolent Communication" and "Never Split the Difference"
My podcast tools:
Riverside: emilybinder.com/riversideDescript: emilybinder.com/descriptMy gear
Work w/me:
ThinkersOne videos and keynotes
Book a session: emilybinder.com/call
Follow & connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.