Better Waves Mikael Lindberg

In this episode I went to the office of Umami produktion in Malmö Sweden to interview Johan Chandorkar and Fredrik Pålsson about podcasting. Umami produktion is one of the leading podcast producers in Sweden. We discuss the benefits of using podcasts in your everyday life, how businesses can utilize them and the history and future of podcasting. 



Links: 

Umami produktion: https://umamiproduktion.se/

NPR: https://www.npr.org/

This American Life: https://www.thisamericanlife.org/

S-Town: https://stownpodcast.org/

Dolly Parton's America: https://podcasts.apple.com/podcast/id1481398762?mt=2&at=11l79Y&ct=nprdirectory

Out On the Wire - Jessica Abel: https://jessicaabel.com/out-on-the-wire/



Contact me:

E-mail: mikael@newbreezemusic.com 

Linkedin: https://www.linkedin.com/in/mikael-lindberg-6852ab44/

Learn how a music strategy at your workplace can help your staff become more motivated and effective or to give your clients a better experience of your company.



The three questions we need to ask ourselves before setting up a music strategy for your company

1. Who are you playing for?

2. Why are you playing music?

3. What results do you want?



When we have answered these questions we can begin to look at our strategy. I will go through the two types of listeners that we probably will work with and some relevant challenges with each of these groups.

Staff

- Stress

- Boredom

- Tiredness

Clients

- Buyer Behavior

- Experience

- Mood



Contact me: 

E-mail: mikael@newbreezemusic.com 

Linkedin: https://www.linkedin.com/in/mikael-lindberg-6852ab44/ 



References: 

Droit-Volet S, Ramos D, Bueno JL, Bigand E. (2013) Music, emotion, and time perception: the influence of subjective emotional valence and arousal? Front Psychol; 4:417. DOI: 10.3389/fpsyg.2013.00417.  

Mattress Online: https://www.mattressonline.co.uk/blog/sleep-science/soundtrack-to-a-better-nights-sleep/ 

North AC, Shilcock A, Hargreaves DJ. The effect of musical style on restaurant customers’ spending. Environ Behav. 2003;35:712–8.  

Flynn, E., L. Whyte, A. E. Krause, A. C. North, C. Areni, and L. Sheridan. 2020. "Attribute accessibility, normative influence, and the effect of classical and country music on willingness to pay for social identity and utilitarian products." Psychology of Music

Learn the reasons why White Noise will help you relax, focus, sleep or forget about the disturbing sounds around you. People use it every day for getting their babies to sleep, concentrate better in a chaotic environment or get a temporary relief from Tinnitus.



Some links

My White Noise Video: https://youtu.be/H6nuKHaavCI 

The Better Waves Youtube channel: https://www.youtube.com/channel/UC6fBDclitq-i0k6i-v48Vbg

https://mynoise.net/