842 episodes
Imperfect Action Steph Taylor
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- Business
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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5 ways to boost your sales by generating cash on demand
Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow.
- How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.
- Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.
- The benefits of relaunching an existing offer.
- How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).
- Why re-engaging past/existing clients is much easier than trying to find new ones.
SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Struggling to make a consistent income? When turning your 1:1 offer into an online course isn't the solution
Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.
- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.
- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that avoids lack lustre results.
- The value of intentionally designing a suite of offers to re-engage your existing clients whilst also appealing to new audiences.
SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
How niche is too niche? 2 ways to "un-niche" your business
Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business.
- The importance of understanding your total addressable market and where you business is positioned within that.
- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).
- How having a really specific niche to start with can help you to make those initial waves.
- Why your niche *will* inevitably change over time and how to navigate that.
- The relevance of market demand and its role in expanding your niche.
- How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.
SHOW LINKS:
- Episode #785: Strategies for identifying your niche (+ 5 red flags if you’re off course). DM me “785” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Ask Steph: Should I continue with my current offers or create something new?
Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.
- How scaling one product can minimise the risk and allow more time for focusing on the next thing.
- The challenges that present themselves whilst scaling up.
- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer
SHOW LINKS:
- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
3 key elements for a sustainable business that gives you the freedom you crave
The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom.
- How navigating "the messy middle"—where you have neither financial freedom nor time freedom—is part of the journey (and what you can do to move through it).
- Why getting complete clarity on the vision in your business is so important.
- Why defining your business model and goals provide the foundations that underpin everything you do in business.
- How establishing systems and structure while building your platform, will help to position you as the expert in your niche.
- The benefit of developing a sales process that will support consistent sales generation and business growth.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Coaching Call: What would be the fastest way to become financially free without my freelance job in the corporate world?
Today I am coaching Steven, who is the co-owner of a software platform for coaches. The challenge he faces today is how to replace his freelance corporate job with two complementary online revenue streams when he isn't sure what to do first. In this episode, we talk about how he can spend more time building his business, while making sure his financial needs are met.
- How trying to help many different people with many different problems can make it harder to become known for anything in your specific niche.
- Why being strategic about your offer suite will help you to support clients through the next steps.
- How thinking outside of the box can provide options for different types of income to help replace your "normal" income.
SHOW LINKS:
- Connect with Steven at www.obmplan.com or www.mycoachoffice.com
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...