B2B Marketing & Copywriting Linda Melone

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals.
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For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Time stamps:
The Dark Side of Copywriting (00:01:06)
Misuse of Copywriting (00:02:24)
Clickbait and Misleading Statistics (00:03:32)
Phony Social Proof and Exaggeration (00:05:42)
False Scarcity and Unsubscribe Buttons (00:10:07)
Ethical Considerations in Health and Fitness Copywriting (00:12:32)

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.
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Find Mike here:
https://MarketingMuscle.Online
On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle
THE GYM Community https://Join.MarketingMuscle.Online
The Creator Performance Index: https://Data.MarketingMuscle.Online
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Follow Linda: https://linktr.ee/lindamelone
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...
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Time stamps:
Mike's Fitness Background and Brand Identity (00:02:30)
The Importance of Consistency in Fitness and Business (00:06:16)
Building a Digital Presence and Community (00:13:19)
The Need for an Online Community (00:18:26)
Challenges and Rewards of Building an Online Community (00:20:01)
The Role of Motivation in Achieving Goals (00:21:03)
Finding Motivation Through Progress (00:22:00)
What is Creator Motion (00:23:35)
Top of Funnel and Creator Motion (00:26:01)
B2B lessons from the creator economy (00:27:43)
Sharing Knowledge and Embracing Collaboration (00:34:22)
Concept of Improvement and Growth in Business and Personal Development (00:36:29)

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.
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Connect with me on LinkedIn:
For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Time stamps:
Defining Tough Audiences (00:01:11)
Sensitive Health and Fitness Topics (00:02:27)
Pain Agitation Solution Formula (00:03:41)
B2C and B2B Sensitivity (00:05:49)
Empathy in Copywriting (00:07:51)
Understanding Audience Challenges (00:11:07)
Alternative Copywriting Formula (00:14:11)
Engaging Sensitive Audiences (00:18:34)

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!
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💼 Transition from Content Writing to Copywriting (15:00 -
25:00)
Linda discusses her journey from content writing to copywriting.
Challenges faced during the transition.
📊 Importance of Knowing Your Audience (25:00 -
35:00)
Discussion on the significance of understanding the audience in marketing.
Examples from Linda's experience in fitness and health industries.
🎥 Role of Video in Marketing (35:00 -
45:00)
Debate on the effectiveness of video versus text in marketing.
Linda shares insights on where video can be beneficial.
🤖 Impact of AI on Copywriting (45:00 -
55:00)
Discussion on the use of AI tools like ChatGPT in copywriting.
Linda's experience and perspective on AI's limitations.
📈 Effective Copywriting Strategies (55:00 -
1:05:00)
Linda shares strategies for effective copywriting.
Importance of clear value propositions and customer quotes.
📚 Research and Preparation in Copywriting (1:05:00 -
1:15:00)
Linda explains her research process for copywriting projects.
Emphasis on the importance of customer interviews and analytics.
📝 Challenges in Copywriting for Ads (1:15:00 -
1:25:00)
Discussion on the challenges of writing effective ads, especially for platforms like Facebook.
Examples of restrictions and strategies to overcome them.
💡 Future of Marketing and Copywriting (1:25:00 -
1:35:00)
Speculation on the future trends in marketing and copywriting.
Impact of social media and changing consumer behaviors.
🚀 Advice for Aspiring Copywriters (1:35:00 -
1:45:00)
Linda provides advice for those looking to get into copywriting.
Emphasis on the importance of research and understanding the audience.
🔍 Case Studies and Examples (1:45:00 -
1:55:00)
Linda shares examples of successful copywriting campaigns.
Discussion on the importance of memorable and clear messaging.

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how the GroeFit gym member management software powered by computer vision technology is changing the fitness landscape. Listen in as Alan describes how this new technology uses data tracking to develop a personalized and engaging gym experience in first of its kind platform.
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Connect with Alan here:
LinkedIn: https://www.linkedin.com/in/alantheus
Website: https://www.linkedin.com/company/groefit
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Follow Linda: https://linktr.ee/lindamelone
For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:
Computer Vision Technology in Gyms (00:00:00)
What is Computer Vision and How It Works (00:05:11)
Member Engagement and Onboarding (00:05:58)
Gamification Using Computer Vision Technology in Gyms (00:10:57)
Limitations of Computer Vision in Rock Climbing Gyms (00:13:19)
Impact of Advancing AI Technology to Various Industries (00:14:15)
Ethical Considerations of Computer Vision (00:17:41)
Potential Market Adoption of Computer Vision (00:18:39)
Implementation and Adoption Challenges of Computer Vision Tech (00:20:46)
Challenges of Implementing Computer Vision in Gyms (00:22:58)
The Potential of Computer Vision for Gym Members (00:24:03)
Future Adoption of AI and Personalization (00:26:46)
Wealth Inequality's Impact on the Fitness Industry (00:27:56)

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing.
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Find Monica here:
Website: https://huetrition.com/ 
LinkedIn https://www.linkedin.com/in/monicahs/ 
Instagram https://www.instagram.com/huetrition/ 
Facebook https://www.facebook.com/HueTrition/ 
YouTube https://www.youtube.com/c/HueTrition Twitter https://twitter.com/eathues 
TikTok https://www.tiktok.com/eathues 
Pinterest https://www.pinterest.com/Huetrition/ 
You can earn more about living a simple, mindful lifestyle by grabbing a copy Monica's book “HueTrition: Healthy & Colorful Eating Made Fun” on Amazon, Google Play, or Barnes & Noble. https://www.amazon.com/HueTrition-Healthy-Colorful-Eating-Made/dp/1950282783/
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For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
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Time stamps:
A Good Copy That Connects (00:00:00)
Monica H. San Miguel's Field of Expertise (00:01:09)
The HueTrition (00:04:48)
Balancing Nutrition and Exercise (00:08:40)
Approach to Content Creation in the Nutrition Industry (00:09:51)
Positive and Actionable Messaging in Copy (00:20:48)
Enjoying Food Without Guilt (00:21:51)
The Importance of Quality Ingredients (00:24:18)
Therapeutic Effects of Baking (00:27:27)
Teaching Nutrition and Cooking Skills (00:30:05)
Authentic Marketing in Health and Wellness (00:31:10)