50 min

CC 02: Chase Value Not Likes, with Jordan Syatt PT COREntrepreneur podcast

    • Careers

You’ve got the website. It’s filled to the brim with 3rd-party content, advertisements, and referral links. Somewhere on every page is a shirtless photo of yours truly, as if to say “You too can look like me, just sign up.” Now all you have to do is wait for the people, and their money, to start flowing in. You’ve got this online fitness thing down lock, stock, and barrel.
Wrong.
Don’t make the mistake of confusing ‘likes’ and page views for actual effectiveness. Personal trainers are supposed to help people, not win popularity contests. The rapidly emerging field of online training has huge potential to make fitness both more accessible and cost-effective. But that potential is frequently abused by way of self-promotion and get-rich-quick schemes.
Our guest today, Jordan Syatt, is one trainer who is doing online fitness the right way, by putting aside his own ego and offering his clients effective, personalized programs.
“You need to focus on helping people, not being like ‘hey look at me!’ That’s the difference. People don’t care about you, people care about how much you care about them.” - Jordan Syatt
About Jordan Syatt
Jordan Syatt is the owner and head coach of Syatt Fitness, a web-based training company catering to clients of all ages and backgrounds. Jordan has a long history in the fitness industry, starting his career as a personal trainer at age 14 and later completing a Bachelor’s in Health & Behavior Science. He is one of only a handful of people to deadlift 4x his bodyweight and is a 5 time World Record Powerlifter.
Nowadays, Jordan shares his insights and experience through www.syattfitness.com as well as on Instagram and Facebook. Along with providing hundreds of online fitness articles in plain English, Jordan stays in daily contact with his clients through social media and email, ultimately holding them more accountable and building stronger relationships than with conventional training.
Show Highlights
Why the best program is the one that can be followed consistently. Where trainers fail with social media, and how to shift the focus from ‘I’ to ‘you.’ Why online popularity is a poor gauge of actual impact and effectiveness. Why the psychology of decision-making and motivation is essential for trainers. How to find a balance between your own fitness and the growth of your business. “Doing the right thing is always the right thing.” Why making a quick buck through false promises never works in the long-run. “But first you need to be honest with yourself and aware of how you're coming across… If all you're doing is selfies and that stuff and you are not getting more business, then clearly you are not making the difference that you think you are.”
The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.  
Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com
 

You’ve got the website. It’s filled to the brim with 3rd-party content, advertisements, and referral links. Somewhere on every page is a shirtless photo of yours truly, as if to say “You too can look like me, just sign up.” Now all you have to do is wait for the people, and their money, to start flowing in. You’ve got this online fitness thing down lock, stock, and barrel.
Wrong.
Don’t make the mistake of confusing ‘likes’ and page views for actual effectiveness. Personal trainers are supposed to help people, not win popularity contests. The rapidly emerging field of online training has huge potential to make fitness both more accessible and cost-effective. But that potential is frequently abused by way of self-promotion and get-rich-quick schemes.
Our guest today, Jordan Syatt, is one trainer who is doing online fitness the right way, by putting aside his own ego and offering his clients effective, personalized programs.
“You need to focus on helping people, not being like ‘hey look at me!’ That’s the difference. People don’t care about you, people care about how much you care about them.” - Jordan Syatt
About Jordan Syatt
Jordan Syatt is the owner and head coach of Syatt Fitness, a web-based training company catering to clients of all ages and backgrounds. Jordan has a long history in the fitness industry, starting his career as a personal trainer at age 14 and later completing a Bachelor’s in Health & Behavior Science. He is one of only a handful of people to deadlift 4x his bodyweight and is a 5 time World Record Powerlifter.
Nowadays, Jordan shares his insights and experience through www.syattfitness.com as well as on Instagram and Facebook. Along with providing hundreds of online fitness articles in plain English, Jordan stays in daily contact with his clients through social media and email, ultimately holding them more accountable and building stronger relationships than with conventional training.
Show Highlights
Why the best program is the one that can be followed consistently. Where trainers fail with social media, and how to shift the focus from ‘I’ to ‘you.’ Why online popularity is a poor gauge of actual impact and effectiveness. Why the psychology of decision-making and motivation is essential for trainers. How to find a balance between your own fitness and the growth of your business. “Doing the right thing is always the right thing.” Why making a quick buck through false promises never works in the long-run. “But first you need to be honest with yourself and aware of how you're coming across… If all you're doing is selfies and that stuff and you are not getting more business, then clearly you are not making the difference that you think you are.”
The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.  
Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com
 

50 min