Entrepreneur Hugo Obi - "Game revenue exceeds film and music combined"

"We haven't provided the market with a clear proposition from a confidence standpoint."

Welcome to our extended episode with Hugo Obi - the founder of Maliyo Games. It's a gaming studio based in Lagos, Nigeria. They design, develop, and distribute games to mobile audiences on the continent. And in 2024, they partnered with the US company Disney to launch a mobile game. Nigeria has the largest gaming population on the continent. That's around 46 million people. So, as the founder of one of the leading studios in Nigeria, what Hugo says matters.

🌟 IN THIS EPISODE:

1:00 About Maliyo Games

3:46 Working with Disney

6:45 Surprising findings in the gaming research

8:29 How to increase monetization

12:24 The value chain

16:53 How Nigeria can catch up with South Africa

19:32 Studio maturity

20:16 The confidence gap

21:33 What Africa can offer America

💬 QUOTES TO REMEMBER:

"Just because they don't monetize as well as North Americans, doesn't mean that Africans don't deserve to play."

"We haven't provided the market with a clear proposition from a confidence standpoint."

"There's also that opportunity for taking the local content to a global market."

🌍 ABOUT LIMITLESS AFRICA

The podcast that asks how Africans and Americans can work together for shared prosperity

Every Monday: 15-minute episodes that dive into an issue that matters to Africans

Every Thursday: extended interview with someone unlocking Africa's limitless potential

➕ WANT MORE?

Why young Africans could be the champions in e-sports https://trueafrica.co/article/podcast/why-young-africans-could-be-the-champions-in-e-sports/

"We don't have huge numbers, but we have huge profits" - interview with Cameroon's leading game developer https://trueafrica.co/article/podcast/olivier-madiba-video-gaming-africa/

Peruse Maliyo Games' Africa Games Report https://africagamesreport.com/

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