![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
13 min
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Ep. 09: Finding the balance between revenue and creativity Content Corner
-
- Marketing
I realized that I said "balance between revenue and numbers" in the audio... that was my bad. Over the years, my perception around who is supposed to care about the numbers in an organization. I used to think it was just sales or anyone with a numbers-oriented role, but I realized that the tie between sales and marketing runs very deep, and that everyone should have a general idea of how the relevant numbers within the business are trending towards overall company goals.
I realized that I said "balance between revenue and numbers" in the audio... that was my bad. Over the years, my perception around who is supposed to care about the numbers in an organization. I used to think it was just sales or anyone with a numbers-oriented role, but I realized that the tie between sales and marketing runs very deep, and that everyone should have a general idea of how the relevant numbers within the business are trending towards overall company goals.
13 min