80 episodes
Kaffeen Espresso | supercharged agency new business & marketing Charlotte Ellis Maldari
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- Business
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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The Secret Currency of Successful Creatives
Send us a Text Message.In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
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The Most Important Assets to Position Your Agency’s Unique Differentiator
Send us a Text Message.In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consistently > https://www.kaffeen.club/wcc Client Magnet Book > https://www.kaffeen.club/book
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Your Agency’s Most Brilliant Why
Send us a Text Message.In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you.I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into actionable steps. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs > Win Clients Consisten...
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Make Your Agency The Best Solution
Send us a Text Message.In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions.I also discuss the importance of defining your agency's brand identity and aligning it with your ideal client's needs, as well as the power of storytelling. Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffee...
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Why Your Agency Needs A Personality
Send us a Text Message.I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understand who they are and why that precedes identifying their ideal clients. Resources mentioned in this episode:> Lead Flow Sprint > https://ww...
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Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton
Send us a Text Message.Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients.&nbs...