Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth David Ledgerwood, Leaders of B2B

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.

Key Takeaways:

(01:00) Sasha's transition from academia to business and the challenges faced.
(02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability.
(04:03) The importance of actionable data in improving vehicle maintenance experiences.
(05:28) The pivot from passenger vehicles to trucking fleets and municipal transit for better market fit.
(08:11) Handling customer feedback and pivoting the business model based on market demands.
(10:59) The significance of having a champion within customer organizations to drive product adoption.
(12:03) Adapting to different customer needs while maintaining a core product vision.
(16:00) Experimenting with vehicle data to improve maintenance predictions and reduce operational costs.
(21:39) The role of AI in enhancing product offerings and creating value for customers.
(26:44) Understanding and leveraging customer KPIs for successful business relationships.


Resources Mentioned:

Sasha (Peter) Kucharczyk - https://www.linkedin.com/in/skucharczyk/?originalSubdomain=ca
Preteckt | LinkedIn - https://www.linkedin.com/company/preteckt/
Preteckt | Website - https://www.preteckt.com


This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 



#B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.

Key Takeaways:

(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.
(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.
(12:32) Cultural differences significantly impact sales and marketing strategies.
(18:00) Integration of marketing and sales teams through deep-dive data analysis.
(23:00) Most startup failures are attributed to poor go-to-market strategies.
(29:00) Pebbles Ai offers actionable intelligence, precise marketing content and tailored sales assets.
(41:00) Building a tech company in Ukraine during wartime presents unique challenges but also demonstrates resilience and innovation.

Resources Mentioned:

Emin Can Turan - https://www.linkedin.com/in/emincanturan/
Pebbles Ai - https://www.trypebbles.ai/





This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. 




#B2B #BusinessLeaders #Leadership

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.

Key Takeaways:

(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025.
 (06:19) How AtomBeam’s technology reduces data sizes by 75% using machine learning, thus improving transmission efficiency.
(08:16) The dynamic codebook feature of AtomBeam’s technology, which adapts in real-time to changes in data patterns.
(14:50) The application and challenges of implementing this technology in sectors like military and aerospace, including partnerships with Space Force.
(19:34) The global impact of data optimization on data management and environmental practices.
(25:14) Future initiatives to integrate AtomBeam technology into satellite communications and other critical data systems.
(30:13) The importance of security in data optimization and AtomBeam’s advancements in encryption to protect data.


Resources Mentioned:

Charles Yeomans - https://www.linkedin.com/in/charles-yeomans-4507a17/
AtomBeam Technologies - https://www.linkedin.com/company/atombeam/
Atombeam | Website - https://atombeamtech.com/

This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 




#B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.

Key Takeaways:

(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.
(06:53) The significance of integrating CRM and analytics for effective marketing.
(09:43) Personalization in advertising through AI and the importance of tailored messages.
(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.
(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.
(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.
(21:54) Sharon's journey from Google to launching her own agency.
(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.
(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.

Resources Mentioned:

Sharon Park - https://www.linkedin.com/in/presidentsharon/
Sage Digi | Website - https://sagedigi.com/

This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 




#B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.

Key Takeaways:

(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.
(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.
(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.
(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.
(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.
(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.
(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.
(37:57) The ongoing challenge of adapting to rapid changes in the business environment.

Resources Mentioned:

Egress Solutions
GTM Disrupted Podcast

This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

#B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. 

Key Takeaways:

(00:41) Genesis and his role at Initiative.
(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.
(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.
(07:11) The underrated value of endemic media in targeted industry marketing.
(08:09) Brand architecture and its components as the foundation of strategic marketing.
(10:45) Strategies for effective marketing under budget constraints and resource limitations.
(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.
(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.


Resources Mentioned:

Genesis Capunitan -
https://www.linkedin.com/in/genesiscapunitan/
Initiative | LinkedIn -
https://www.linkedin.com/company/initiative/
Initiative | Website -
https://www.interpublic.com/our-companies/initiative/


This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 


#B2B #BusinessLeaders #Leadership