MAP IT FORWARD Middle East MAP IT FORWARD

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia.

The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets.

They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports.

Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers.

The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector.

00:00 Introduction: The Decline of Coffee Production
00:52 Sponsor Message: Become a Coffee Consultant
01:31 Series Overview: The Coffee Crisis in Ethiopia
02:29 Deforestation and EU Regulations
03:48 Impact of EUDR on Ethiopian Coffee
05:24 Challenges and Frustrations with EUDR
15:04 Population and Agricultural Shifts
22:09 Concluding Thoughts and Call to Action
22:45 Closing Remarks and Contact Information
24:32 Final Sign-Off and Podcast Promotion

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the critical situation of coffee production in Ethiopia.

Once naturally organic, Ethiopia now faces soil depletion, deforestation, and the rise of eucalyptus and Khat plantations, which jeopardize the future of Ethiopian coffee.

Heleanna sheds light on the economic and environmental challenges and debates whether the damage is reversible. They explore the possible agendas behind land grabbing by big agriculture and the impact on local farmers.

This episode is a clarion call to understand the severity of these issues and their global implications. Join us to explore potential solutions for deforestation and more.

00:00 Introduction to Ethiopia's Organic Farming
00:18 Challenges Facing Ethiopian Farmers
00:53 Sponsorship Message
01:32 Introduction to the Series and Guest
02:16 Ethiopian Coffee on the International Market
03:34 The Impact of Eucalyptus and Khat
04:31 Hope and Political Will for Change
05:26 The Reality of Coffee Farming in Ethiopia
06:55 Potential Agendas and Big Agriculture
13:22 Empirical Observations and Data Issues
19:55 Global Coffee Market and Policy Making
28:42 Conclusion and Next Episode Teaser

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the severe challenges facing Ethiopia's coffee industry.

They delve into the detrimental effects of eucalyptus trees on Arabica coffee production, the economic struggles of Ethiopian farmers, and the flawed global coffee market.

The conversation also highlights the stark contrasts between coffee production in Ethiopia and other countries, the meager profits for farmers, and the need for government intervention to preserve this vital crop.

Join us for an in-depth exploration of these critical issues and their implications for the future of Ethiopian coffee.

00:00 Introduction to the Coffee Industry's Flaws
00:04 Impact of Eucalyptus on Ethiopian Coffee
00:50 Sponsorship Message
01:29 Overview of the Coffee Crisis in Ethiopia
02:57 Romanticizing Poverty in Coffee Farming
06:19 Economic Realities of Coffee Production
08:49 Challenges in the Coffee Supply Chain
11:08 The Financial Struggles of Coffee Businesses
15:22 The Role of Government and Policy
20:20 The Importance of Dollars in Ethiopia
26:44 Comparing Ethiopian Coffee to Global Markets
27:14 Conclusion and Call to Action

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna dive into the complex issues threatening the future of Ethiopian coffee.

The discussion covers the impacts of rapid deforestation, the cultivation of Khat, population growth, and the planting of eucalyptus trees on Ethiopia's rich coffee heritage.

They explore the unique biodiversity of regions like Sidamo and how current practices are endangering its renowned coffee quality.

Learn about the socio-economic and environmental challenges and what needs to be done to secure the future of this vital industry.

00:00 Introduction to the Crisis in Sidamo
01:22 Impact of Khat and Eucalyptus on Ethiopian Coffee
02:16 Support the Podcast
04:12 The Unique Quality of Ethiopian Coffee
07:37 Challenges Facing Ethiopian Coffee Farmers
10:22 Population Growth and Its Effects
12:36 The Vicious Cycle of Poverty and Deforestation
19:21 The Future of Ethiopian Coffee
22:26 Conclusion and Next Episode Preview

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia.

The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues.

This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications.

Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series.

00:00 The Environmental Impact on Ethiopian Farmers
00:57 Sponsor Message: Become a Coffee Consultant
01:35 Introduction to the Series and Guest
03:19 Heleanna's Background and Coffee Business
07:36 Challenges in Ethiopian Coffee Farming
08:21 The Decline of Harar Coffee
12:42 Economic Realities for Ethiopian Farmers
22:07 Conclusion and Upcoming Episodes

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications.

They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee.

The conversation also touches on hero worship in the industry and the value of individual experimentation.

00:00 Introduction and Simplifying Coffee Roasting
00:19 Sponsor Message: Map It Forwards Workshop
00:57 Welcome and Series Recap
02:01 Discussing Coffee Roasting Focus
03:22 Exploring Coffee Roasting Techniques
04:40 The Future of Coffee Roasting
08:03 Business Strategies for Coffee Roasters
15:02 Hero Worship in the Coffee Industry
15:54 Encouragement for Coffee Roasters
18:27 Conclusion and Final Thoughts
19:58 Closing Remarks and Call to Action

Connect with Mark:
Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/
Medium - https://medium.com/@markalshemmeri
Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops