Payback Time Sean Tepper

What are the top 15 SEO tactics for SaaS businesses?

In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads.


Key Timecodes


(00:35) - Show intro and background history
(07:12) - Deeper into his pricing journey background
(10:04) - Understanding his SEO business strategies
(14:01) - Commercial break (TYKR)
(22:53) - Deeper into his technical strategies for entrepreneurs
(29:34) - How many words he recommends as a tactical approach for SEO
(31:24) - Understanding his video strategy
(32:53) - A bit about AI in search engines
(36:03) - How to deal with competition
(37:47) - Guest hot tips
(41:28) - A key takeaway from the guest
(47:17) - Guest contacts

In this latest Payback Time podcast episode, host Sean engages with pricing strategist Per Sjofors to uncover the secrets of effective product pricing. Per, who is the author of the best-seller book The Price Whisperer: A Holistic Approach to Pricing Power, is leveraging his extensive background in engineering and business, has guided countless companies in perfecting their pricing strategies. With insights from his tenure as CEO and advisor to nearly 1,000 firms, Per outlines four essential steps to mastering product pricing. Tune in to explore actionable strategies for pricing your product right with Per Sjofors.

Key Timecodes
(00:34) - Show intro and background history
(07:44) - Deeper into his pricing journey background
(14:57) - How to be more objective and avoid price testing
(19:30) - A bit about price anchoring
(22:14) - Commercial break (TYKR)
(22:53) - Deeper into his business strategies
(27:38) - How too many product options can ruin you strategy
(28:48) - Guest hot tips
(29:49) - A key takeaway from the guest
(34:49) - Guest contacts and a bit about his book

In the latest episode of Payback Time Podcast, show host Sean Tepper dives into an exclusive conversation with Kyle Kuderewski, the entrepreneurial mastermind behind a revolutionary private equity firm that's rewriting the rules of business sales and investment.

Imagine selling your startup and simultaneously creating a recurring revenue stream for eager investors — that’s the game-changing model Kyle has perfected. Whether you're an entrepreneur ready to scale new heights, an aspiring business owner looking for insider tips, or an investor seeking lucrative opportunities, this episode is brimming with invaluable insights and actionable strategies. 

Kyle has a unique journey from a corporate engineer to a visionary investor. Learn how his innovative approach can transform your business and investment portfolio.

This episode is brought to you by ⁠⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠⁠. With ⁠⁠Leadfeeder⁠⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business.


In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple.

In the ever-evolving world of e-commerce, building a successful brand is a challenging yet rewarding endeavor. Scott Cartwright's story offers invaluable lessons for aspiring entrepreneurs looking to navigate the complexities of product development, marketing, and scaling.


Key Timecodes


(00:36) - Show intro and background history
(04:28) - Deeper into his background history
(08:14) - A practical advice about his e-commerce experience
(09:39) - Understanding his production process
(12:03) - Deeper into his business strategies
(16:35) - Commercial break (Leadfeeder)
(17:12) - How to achieve product market fit
(22:10) - The importance of listening to the customers
(25:33) - A bit about his numbers
(32:24) - Embrace a cause or a story to get a focused business
(28:32) - Commercial break (TYKR)
(29:10) - Understanding his marketing and sales tactics
(33:04) - What is his Amazon's growth strategy
(37:48) - A key takeaway from the guest
(43:49) - Guest contacts

This episode is brought to you by ⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠. With ⁠Leadfeeder⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business.

Building a business isn’t easy and if you don’t get your mindset right, you can end up quitting something that could have made a big IMPACT on others and a lot of money for you. My next guest has been a leadership coach for over 30 years serving executives and professional athletes. In this episode, he breaks down a 5-STEP PROCESS on how to master your mindset so you don’t give up on goals that can generate series results. Please welcome, Johnny Parker.


Key Timecodes


(00:44) - Show intro and background history
(03:46) - Deeper into his background history
(06:38) - A practical advice about his entrepreneur vision
(11:11) - Commercial break (Leadfeeder)
(11:48) - Transparency as the key do impact businesses
(19:03) - The importance of a growth mindset
(24:00) - Life x work rhythm
(32:24) - Embrace a cause or a story to get a focused business
(34:33) - Commercial break (TYKR)
(35:20) - The importance of a letting go mentality
(36:242 - A key takeaway from the guest
(41:27) - Guest contacts

This episode is brought to you by ⁠⁠⁠Leadfeeder⁠⁠⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business.


Are you having trouble finding product-market fit? look no further. This is one of the best interviews I’ve had on the subject.

My next guest has a marketing background working on movies including Jurassic Park, Wyatt Earp, and Apollo 13. He also spent 7 years at Google. Now he serves as a consultant on the customer experience. In this episode, we talk about the 7 key stages to help you find product market fit. Please welcome Chris Hood.

Key Timecodes


(00:49) - Show intro and background history
(06:44) - A bit about his book
(09:29) - A practical advice about product marketing fit
(12:27) - Commercial break (Leadfeeder)
(13:15) - What are the 7 stages building a business
(20:28) - The importance of the interfaces
(23:12) - How to use technology focused on the customer
(28:37) - His approach about the customer journey
(32:49) - Commercial break (TYKR)
(33:27) - A key takeaway from the guest
(41:10) - Guest contacts