35 min

Tech at Work: How the End of Cookies Will Transform Digital Marketing HBR IdeaCast

    • Management

Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.

  • Copyright 2024 Harvard Business School Publishing Corporation. All rights reserved.

Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.

35 min

  • Copyright 2024 Harvard Business School Publishing Corporation. All rights reserved.

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