235 episodes
The WARC Podcast WARC
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- Business
Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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Marketing Truth #5: Building brands is much bigger than advertising
In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s discuss brand building beyond just advertising and how to get the organization on board.
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Rethinking brand purpose
WARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Discussing the rise of purpose, what post purpose looks like, and the role awards can play in changing the narrative around purpose.
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3 in 15: WARC Awards winners 2024
WARC's SVP content David Tiltman speaks to WARC's Awards lead John Bizzell about three winning case studies entered into the 2024 WARC Awards.
Discussing McDonald’s Big Enough to make a Difference campaign, Doordash's Kid Currency campaign, and Telkom’s Stand Tall campaign. Find out about all the 2024 regional winners and shortlists here.
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Attention beyond the screen
WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual content is less central to the overall audience experience?
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A new blueprint for brand growth
WARC’s SVP content David Tiltman talks about the Blueprint for Brand Growth with Kantar’s Jane Ostler, EVP, Global Thought Leadership. Discussing the three growth accelerators outlined in the book. Read the Blueprint for Brand Growth on kantar.com/blueprint.
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Does marketing move share prices?
WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors.
Read Shuba and Mike’s research and Ian's talk at IPA EffWorks.
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