23 min
104. #KyleTalksAgTech: The importance of post-harvest data and horticulture product branding w. Frank Pica CropTalk
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- Economía y empresa
On this episode of the CropTalk series, #KyleTalksAgTech, Kyle Barnett speaks with Frank Pica of Native about his journey from startup to co-founder, focusing his energy on giving the grower access to data after their product leaves the farm. We discuss how branding is a highly important component to success for the modern agriculture business and knowing thy customer is key.
On this episode of the CropTalk series, #KyleTalksAgTech, Kyle Barnett speaks with Frank Pica of Native about his journey from startup to co-founder, focusing his energy on giving the grower access to data after their product leaves the farm. We discuss how branding is a highly important component to success for the modern agriculture business and knowing thy customer is key.
23 min