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How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency?Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).Based on her team’s on research into the topic, in today’s conversation y...

Over 1/3 of agencies frequently struggle with overservicing clients. You’ve likely felt the pain yourself.When projects are going well out of scope and things are taking longer than your team planned, it can have a major impact on your agency’s profitability.Alyson Caffrey, Founder & COO of Operations Agency, has identified the 5 biggest scoping mistakes across dozens of agencies that are often leading to this overservicing problem–and ultimately underperforming profit margins. &nbs...

Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast?Now, that increases the value you deliver and decreases the chances that new clients will churn.So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients?It was all about strategy.More specifically, they did away with the old divide between their strategy and client services teams ...

Isn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way?That’s exactly the type of conversation you’ll get from today’s episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast.Eric’s journey has taken him from having “no idea how to run a business” at 27 to now having scaled his agency into 8-figures, all while building a media brand, authoring a book and ...

Today he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings. From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for SaaS companies, Garrett Mehrguth, CEO of Directive, has learned a forecasting model that’s allowed him to scale his agency well beyo...

It can be terrifying to allow your clients to “see how the sausage is made,” and this is one of the main concerns related to handling client communications within your project management or professional service automation software.While there are benefits to streamlining your client communications and inviting them into the system that runs your agency–benefits like visibility, client perception & efficiency–each of those benefits comes with some pretty intimidating risks.What if internal...