AtomCAST International Leo Romeu

In this conversation, Dani discusses her journey as a graphic designer and her transition to digital design. She talks about her education and training in design, highlighting the need for business and financial education in the field. Dani also shares her experience studying innovation in business strategy and working in web design. She emphasizes the importance of practical experience and continuous learning in the design industry. In this part of the conversation, Dani discusses her transition from Web Design to UX Design. She also talks about her journey into user experience design and the importance of understanding backend processes.
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Danielle Sfredo is an experienced Brazilian Product Designer currently based in Spain, where she has established her home since 2008.

Her academic journey commenced with a degree from the esteemed Universidade Federal do Paraná (UFPR) in Curitiba, Brazil. Building upon this foundation, she pursued further studies in Germany and Spain, augmenting her comprehension of global design principles and methodologies.

Throughout her career, Danielle has refined her expertise in user experience and team management, leveraging her diverse background to foster impactful solutions. She is dedicated to crafting experiences that seamlessly integrate functionality with aesthetics, captivating audiences and fostering engagement.




Linkedin: https://www.linkedin.com/in/danisfredo/


Podcast Host: Leonardo Capelas Romeu

In this episode of AtomCAST, Leo and Bernd discuss Bernd's journey as an industrial designer and his work on sustainable design projects.

Bernd Karlsboeck, an expert in circular economy, has a background in award-winning physical, digital & AI-product development and a deep understanding of customer behaviors. His experience includes acting as head of HP Inc.'s industrial design team in Barcelona and co-founding HP's innovation group. He mentors startups from all over the globe, on go-to-market strategies and UX research. As an official accredited ACCIÓ advisor for innovation and climate change projects he is recognized for his commitment to sustainable business practices.

Bernd Karlsboeck: linkedin.com/in/bernd-karlsboeck-5712895a

AtomCAST host: Leonardo Capelas Romeu

Nuestra primera mesa redonda con discusiones sobre diseño y otros temas.
Invitados: Jose Palanques y Sergio Alonso.

Jose Palanques (Innovation Manager)
Creative and detail-oriented professional with over 10 years of experience managing projects and specializing in innovation, have a strong focus on business strategy assessment. Analytical expertise and structured tactical thinking to optimize working processes and deliver products, services, and experiences that exceed client expectations to drive business growth and success.
International experience working with multi-disciplinary teams in leading B2C and B2B organizations across a wide range of industries. This has given him the ability to cross-link solutions and adapt my approach to different situations.

https://www.linkedin.com/in/josepalanques
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Sergio Alonso (Senior Industrial Design Lead)
Senior Industrial Designer with more than 15 years designing physical products that delivers delightful user experiences for global markets. Have successfully designed several products from initial design brief definition until final production and market release. Some of these products have been recognized with the most prestigious design awards around the globe.
Passionate creative leader, with strong sketching abilities, a deep understanding and use of 3d CAD softwares for modeling and rendering. Love to make different kind of prototypes to understand and validate my design ideas and connect with the people that will be using those future products.

https://www.linkedin.com/in/sergioalonsoid/



AtomCAST host: Leonardo Capelas Romeu

Italdesign Giugiaro is a renowned Italian design studio that has made a significant impact on the automotive industry. Founded by Giorgetto Giugiaro and Aldo Mantovani in 1968, the studio has played a pivotal role in shaping the aesthetic and functional aspects of numerous iconic cars and product.


Nicola Guelfo is the former Head of Industrial Design in Italdesign Giugiaro, Turin, Italy.

 

1979 - High School Diploma as Business Administrator and Foreign Language Expert.

 

1984 - Illustrator of industrial design products, with various
techniques (tempera, chalk, airbrush) at Giugiaro Design.

 

1987 - Junior Designer at Giugiaro Design responsible for activities of Industrial Design concept research and development, including drawing sketches, producing technical and perspective drawings and 3D renderings.

 

1992 - Senior Designer at Giugiaro Design responsible for activities of Industrial Design concept research and development, using three-dimensional systems, 3D and virtual renderings, developing feasibility and pre-engineering analysis.

 

2000 – 2023 - Head of Industrial Design at Italdesign Giugiaro,
responsible for coordinating and managing Industrial Design concept research and development for the industrial sector.


Linkedin: https://www.linkedin.com/in/nicola-guelfo-497a7742/



AtomCAST host: Leonardo Capelas Romeu

Menno Veefkind se graduó de la Universidad Tecnológica de Delft con el grado de MSc en Diseño Industrial. Actualmente trabaja en Nacar Design en Barcelona donde reporta a la dirección general sobre desarrollo de negocios, administración de proyectos, gestión de calidad, sustentabilidad e innovación abierta. En Nacar Design, también fue director del equipo de diseño industrial en Hewlett Packard y director de recursos/operaciones del equipo de Nacar Studio.

Anteriormente en Barcelona, trabajó como consultor de innovación en IDOM Consulting ayudando a PYMES en España e internacionales con estrategias y procesos de diseño e innovación.

Antes de ingresar a la industria, Menno fue profesor asistente de Diseño Industrial en la Universidad de Delft (Países Bajos), donde investigó y diseñó productos “solar powered”, administró asignaturas y fue tutor de proyectos de final de Máster. Actualmente está asociado como profesor a tiempo parcial en EU Business School Online Campus, la Universidad de Barcelona, la Universidad Pompeu Fabra y el Instituto Europeo de Design (IED).

Menno es coautor de la guía sobre innovación de productos que publica la Oficina Catalana de Innovación (Acció) y de varios artículos científicos, algunos de los cuales están publicados en journals “peer-reviewed”. También imparte charlas, recientemente en el Word Information Architecture Day en la aceleradora para startups Craash Barcelona (Biocat).



Linkedin: https://www.linkedin.com/in/menno-veefkind/



Creative Bites: https://hollyblondin.com/creative-bites



Nacar Design: https://nacardesign.com/



AtomCAST host: Leonardo Capelas Romeu

José Emilio Morales Herrera is a Master in Design and Innovation from Mexico with over 15 years of experience in the development of appliances. Currently, as a Senior User Interface Designer at GE Appliances, he supports the UX design of cooking appliances, creating user-centered designs that solve customer needs and improve their experience. He works closely with cross-functional teams to ensure a consistent and intuitive user experience across all digital touchpoints, from the appliance´s physical interface to the mobile app.

José Emilio brings his expertise in strategic design and UX research to his work, helping to shape the company's product development strategy and ensure that the needs of their customers are at the forefront of their design process. His commitment to innovation, quality and strategy has earned him a reputation in the design industry.



Linkedin: https://www.linkedin.com/in/jos%C3%A9-emilio-morales-herrera-b790229a/



AtomCAST host: Leonardo Capelas Romeu