62 episodios
Big Brand Formula Gerry Foster
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- Economía y empresa
Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podcast. In addition to inspiring teachings and interviews, each episode is designed to help you take immediate action on the most important strategies for big branding your business, product, service, non-profit, or even yourself as a personal brand. Gerry’s specialty is helping you find your edge, craft a unique brand, and scaling it for more sales and profits. Discover why so many owners turn to Gerry Foster to excite, delight, and ignite their market, and make getting customers a lot easier. A graduate of the University of Southern California’s renowned Marshall School of Business, Gerry received his BS and MBA degrees with honors in Marketing, with deep study in branding. He was an adjunct professor of branding, marketing and advertising for ten straight years at four major Southern California universities, namely California State University – Fullerton, California State University – Long Beach, Pepperdine University, and the University of California – Irvine. He also carved his big branding teeth at the Procter and Gamble Co., a multi-national consumer goods corporation where he worked in Brand Management. In 2008, Gerry was honored as the Father of Business by the City of Los Angeles for his tireless and faithful work with small businesses throughout the city.As a highly-accomplished brand strategist, Gerry created the Big Brand Formula which shows small business owners how to create a big brand and a strong message that sells so you can excite, delight, and ignite your market and make it easier to get new customers. With over 30 years of successful experience showing small business owners how to brand as the big companies do, he combines the best in entrepreneurial branding with the best thinking, methods, and approaches from the world of big branders. Gerry also keeps himself busy speaking, training, and coaching, and is driven by a passion to give life to and nurture products and services that will flourish and grow beyond what is generally offered by a competitor. Drenched in promises of coveted customer experiences, the brands he creates have astounding emotional appeal. Gerry’s presentations, training, and coaching to assist, guide, and support owners who are willing to flip the script, go to the deep end of the pool, and turn the tables in their favor. He believes this can be attained by creating brands so unexpected, so profound, and so striking that blessings to owners can only multiply over time.Now, on the Big Brand Formula podcast, Gerry will help you excel in the strategic branding areas such as brand purpose, differentiation, positioning, promise and taglines, target marketing, website content direction, logo and package design. If you’re struggling to find the right words to connect with your target audience, he can also help you clearly define, craft, and articulate your brand message into relevant, engaging, and tantalizing messaging – whether it’s your website, social media postings, marketing materials, newsletters, your spoken word, or more. Quit playing small or just maintaining the status quo. If you’re just getting started with branding or need to strengthen your current brand, building your online platform, or getting ready to level up your marketing and scale your business to the next level, you’re in the right place! Start creating a world-class brand that can generate more sales and passive income over time. Let Gerry give you the playbook that enables you to chart a bold new path to mak
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Get A Great Book Deal With Randy Peyser
In a world full of ideas, how do you put yours into a book and in front of people who are waiting for you to create an impact? In this episode, Gerry Foster has the master in this space who can help you get a great book deal. Gerry sits down with the Founder of the Author One Stop, Inc., Randy Peyser. Together, they dive into what publishers look for and what readers buy, detailing valuable steps to uniquely position your book. They also discuss the differences between self-publishing and traditional publishing, as well as how Randy's relationships with publishers give her an edge in helping authors succeed. If you're an aspiring author seeking a book deal to further make your impact with your message, then this episode is one you won’t want to miss! Tune in for expert advice and insight from Randy Peyser!
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Making The Dreams In Your Heart Come True With Tamara Wolfe
More often than not, people get disappointed with how hard, difficult, or stagnant life is. What is really hindering us from making the dreams in our hearts come true? Today, we discuss how to overcome pain, push the self to move forward, and actually realize the dreams in your life with Tamara Wolfe. Tamara Wolfe is an international life coach, Neuro Coach, Neuro Leader, Mindset and Results Expert, Speaker, Author, and owner of Full Spectrum Living. Tune in and learn how to realize your dream in the one life you have!
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BE-ing Leadership With Rodolfo Carrillo
There is more to being a leader than just doing things right. For Conscious Leadership Shaman Rodolfo Carrillo, leadership also comes from that spiritual path of recognizing who we are and showing up from that state of who we are from being. In this episode, he joins host Gerry Foster to take us deep into his understanding together with his new book, BE-ing Leadership, where he combines the spiritual and business paths to show up in a more authentic way as a leader. He shares some of the steps to do that so you can become the leader you want to be and ultimately create a positive impact on the world. Join this conversation as Gerry and Rodolfo show you how you can affirm your own greatness, embrace that, and step into it.
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Branding For Suicide Prevention
Building your brand means providing a reflection of yourself to the market, which requires understanding your personal magnificence and uniqueness. Unfortunately, learning how you differ from the rest may lead to an alarming result: suicide. Gerry Foster shares his knowledge about the proper way of brand building by joining Jackie Simmons of The Suicide Prevention Show. He goes deep on how one can prevent drowning into depression and ultimately end their life by having a strong attitude to go against the flow of society, stop comparing yourself to others, and remain steadfast in doing the things that give you purpose. Gerry explains how this attitude can be integrated into empowering a brand, allowing it to provide value to its audience and self-worth to the owner.
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The Golden Light with Bhavna Srivastava
Bhavna Srivastava’s name is synonymous with The Golden Light. A powerful visionary and thought leader, Bhavna has been chosen to bring the golden age on earth. She is the creator of Golden Light Healing, a system that heals people from trauma and pain by giving them clarity and peace. Through her books, podcast, speaking engagements, coaching and mentoring, Bhavna works with people at the soul level to help them manifest an abundance of love and money into their lives. Don’t miss this episode, where Gerry Foster brings her in for an enlightening conversation about this unique and interesting alternative healing modality. Listen in and let Bhavna help you shine your light with her Golden Light.
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Get Dirty With Leslie Medley
In our society, up until just recently, there's been so much conditioning around staying in our lane, sitting down, and shutting up. We’ve been told to be passionate but not so passionate, to speak up but not to speak out of line. However, Leslie Medley found the opposite to be true in her life, claiming that the more messy she allows her life to be, the more clarity she receives and the more fun she has. Leslie is a world traveler, international conscious entrepreneur, speaker, coach, and co-founder of American Wanderlove. She joins Gerry Foster on today’s podcast to encourage everyone to get dirty, have a little more fun, and discover more! For those of you who want to free yourself and begin living your one and only adventurous life, stay tuned to this amazing woman.
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