43 min
Building Brands in a Bear Market with Jason Yanowitz Driving Brand Growth
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“How do you build your brand? You need to show the public that even though it's a bear market, you still have signs of life,” explains Jason Yanowitz, co-founder of BlockWorks. In today’s episode of the Driving Brand Growth Podcast, Jason joins host Trevor Dudeck to talk about how to build a brand in today’s bear market.
During a bear market, only the best of the best brands and products will succeed. Jason explains that it is a great opportunity to capture market share, keep hiring, and keep moving forward while other companies take a step back. In order to keep building your brand when the market is down, you have to show signs of life. It’s important to keep shipping products, making launch announcements, appearing on podcasts, and posting to social media, rather than taking a step back and trying to wait for the bull market to return.
Tune into today’s episode of Driving Brand Growth Podcast for a conversation with host Trevor Dudeck and special guest Jason Yanowitz to learn more about how to get ahead and build your brand in a bear market. Learn more about navigating crypto when the market is down and the best products to start using during this bear market, so that you are more prepared when crypto picks back up.
Quotes
🍋 “The core thesis of Blockworks is that crypto will become one of the largest asset classes in the entire world, right? And as that happens, the number of investors who come into the industry will grow exponentially and will grow by orders of magnitude. And those investors are going to demand a much higher level of information.” (5:19-5:35 | Jason)
🍋 “Trying to write content for the non crypto folks to get them into crypto, that's not the way that tech adoption happens. Adoption only happens when you can basically convince someone that your product is better than what they're currently using.” (20:01-20:17 | Jason)
🍋 “I think one of the best things to do in a bear market is use these products. Things slow down, use the products because you're curious about them. And you'll see it's an amazing user experience using something like Uniswap, or Ave, or compound for the first time. It’s really just an eye opening experience.” (25:43-26:13 | Jason)
🍋 “One thing that's important to remember in bear markets is that this isn't just siloed to crypto, all markets are down a lot. And the reason I only mentioned prices and bear markets a lot is it does impact building. And in bull markets, the talent floods into the industry. But in bear markets, people tend to leave the industry.” (28:58-29:16 | Jason)
🍋 “How do you build your brand? You need to show the public that even though it's a bear market, you still have signs of life. Ship your products, make your announcements, like it’s the bull market. Get on the podcast, post that medium piece, post that Twitter thread. Just ship things and make announcements and push your marketing like it's a bull market, because people are looking for signs of life in a downturn.” (30:38-31:11 | Jason)
Links
https://blockworks.co/
Podcast production and show notes provided by HiveCast.fm
“How do you build your brand? You need to show the public that even though it's a bear market, you still have signs of life,” explains Jason Yanowitz, co-founder of BlockWorks. In today’s episode of the Driving Brand Growth Podcast, Jason joins host Trevor Dudeck to talk about how to build a brand in today’s bear market.
During a bear market, only the best of the best brands and products will succeed. Jason explains that it is a great opportunity to capture market share, keep hiring, and keep moving forward while other companies take a step back. In order to keep building your brand when the market is down, you have to show signs of life. It’s important to keep shipping products, making launch announcements, appearing on podcasts, and posting to social media, rather than taking a step back and trying to wait for the bull market to return.
Tune into today’s episode of Driving Brand Growth Podcast for a conversation with host Trevor Dudeck and special guest Jason Yanowitz to learn more about how to get ahead and build your brand in a bear market. Learn more about navigating crypto when the market is down and the best products to start using during this bear market, so that you are more prepared when crypto picks back up.
Quotes
🍋 “The core thesis of Blockworks is that crypto will become one of the largest asset classes in the entire world, right? And as that happens, the number of investors who come into the industry will grow exponentially and will grow by orders of magnitude. And those investors are going to demand a much higher level of information.” (5:19-5:35 | Jason)
🍋 “Trying to write content for the non crypto folks to get them into crypto, that's not the way that tech adoption happens. Adoption only happens when you can basically convince someone that your product is better than what they're currently using.” (20:01-20:17 | Jason)
🍋 “I think one of the best things to do in a bear market is use these products. Things slow down, use the products because you're curious about them. And you'll see it's an amazing user experience using something like Uniswap, or Ave, or compound for the first time. It’s really just an eye opening experience.” (25:43-26:13 | Jason)
🍋 “One thing that's important to remember in bear markets is that this isn't just siloed to crypto, all markets are down a lot. And the reason I only mentioned prices and bear markets a lot is it does impact building. And in bull markets, the talent floods into the industry. But in bear markets, people tend to leave the industry.” (28:58-29:16 | Jason)
🍋 “How do you build your brand? You need to show the public that even though it's a bear market, you still have signs of life. Ship your products, make your announcements, like it’s the bull market. Get on the podcast, post that medium piece, post that Twitter thread. Just ship things and make announcements and push your marketing like it's a bull market, because people are looking for signs of life in a downturn.” (30:38-31:11 | Jason)
Links
https://blockworks.co/
Podcast production and show notes provided by HiveCast.fm
43 min