243 episodes

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.

Daybreak The Ken

    • News

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.

    Why reining in financial influencers is a Catch-22 problem

    Why reining in financial influencers is a Catch-22 problem

    According to a survey by S&P, more than 75% of Indian adults do not understand basic financial concepts. The gap is 5% more when it comes to women.
    So the rise of financial influencers who simplify complex financial jargon and provide investment advice is not really surprising. But often, they underplay risks  and overplay returns, and try to ride the market waves.
    In fact, SEBI, the market capital regulator, has been receiving many complaints and is working on creating a framework of strict guidelines to bring them under its control.
    But reining these ‘finfluencers’ in is a bit of a catch-22 situation.
    Tune in.

    • 10 min
    EVs aren’t everybody's cup of tea. Maruti-Toyota are making the most of it.

    EVs aren’t everybody's cup of tea. Maruti-Toyota are making the most of it.

    Since 2021, Toyota and Maruti have been engaged in somewhat of a marriage of convenience. 

    The terms were pretty simple. Toyota would share its hybrid technology with Maruti Suzuki. In exchange, Toyota would get to re-enter the pocket-friendly segment. 

    So what this meant was that the non-premium Toyota cars sold were actually built by Maruti. And the fully hybrid cars sold under the Maruti label were built by Toyota. 
    This arrangement has worked well for both companies for multiple reasons. The biggest of which is the growing popularity of hybrid vehicles in India in the recent past. 
    But in the process, EV makers seem to be losing big time. 

    Tune in.
    P.S. While you are here, why don't you check out the latest episode of The First Two Years, The Ken's early careers podcast. It's a good one! Akshaya talks about how to network without seeming desperate. Check it out here.
    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    • 13 min
    Why free airport lounge access is not so free anymore

    Why free airport lounge access is not so free anymore

    Credit card companies, in their rush to sell more and more cards use a whole gamut of attractive offers—the most popular one being free access to airport lounges. Thanks to this and the sharp rise in domestic air travellers, airport lounges saw of footfall of over 8 million people in 2022.
    What was once an exclusive service became a top-selling feature, even for non-premium cards issued by banks. Lounge access became overused and an expensive bill to foot for credit card issuers.
    Now, one after the other, major banks are revising their lounge policy. But retracting the freebie altogether is not a risk banks can afford to take.
    Tune in.
    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    • 10 min
    Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

    Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

    In today’s special Friday episode, The Ken’s Praveen Gopal Krishnan (aka PGK) joins hosts Snigdha and Rahel to talk about India’s complicated relationship with 10 minute delivery apps. They talk about how these apps are shaping our economy and society at large, and more importantly how we, as users, are shaping them.
    Why do we pick a particular app, what makes us switch to another one and what makes us abandon them all together?
    PGK asked his readers just that in a recent survey he carried out in his weekly newsletter, The Nutgraf. You can check it out here.
    You can also check out the Bangalore floods edition Snigdha mentioned, here.
    Listen to Kabir Biswas talk about Dunzo and the quick delivery business on First Principles.
    If you're curious about the time everyone except Zepto assumed quick commerce was dying, click here.
    P.S Tell us what you thought of this episode. a) Was the subject interesting enough for you? b) Did you enjoy the conversation? You can write to us at podcasts@the-ken.com.
    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    • 1 hr 3 min
    After UPI, NPCI feels the pressure to build its next hero product

    After UPI, NPCI feels the pressure to build its next hero product

    At the time of demonetisation, the country was desperately seeking an alternative to cash. And a payments regulator called NPCI or the National Payments Corporation of India, was our unexpected knight in shining armour. 

    The NPCI managed to launch UPI at just the right time. This was a revolutionary, once in a generation product that really put the NPCI on the map. 

    Over the years, UPI also became a huge political asset for the Central Government. That’s evident from the fact that political leaders, including the PM, have made it a point to repeatedly endorse UPI. 

    But nearly two general elections later, the pressure is on for the NPCI to come up with a new product, the next UPI. And the NPCI is really feeling the pressure. 
    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    • 12 min
    How Wakefit and other new-age mattress companies are selling you sleep

    How Wakefit and other new-age mattress companies are selling you sleep

    New-age D2C mattress brands like Wakefit and The Sleep Company have successfully made orthopaedic mattresses into a mass product. They are changing the landscape of the mattress market in India with their innovative science and tech based approach and clever marketing techniques. 
    Wakefit, for example, literally offers a “sleep internship" where all you have to do is "sleep for 9 hours everyday for a hundred days and earn up to 10 lakh rupees."
    It's come to a point where even older and bigger mattress makers have had to adapt these changes and start selling these orthopedic mattresses.
    But is this really about the science or more about the selling?
    Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    • 9 min

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