Destination Marketing Podcast Relic Agency

In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have stepped away from traditional marketing methods to create an unparalleled guest experience. Listen to learn why it’s crucial to understand the life cycle of your consumer and how you can build a pipeline of new customers using owned media.

“One of the things that’s massive for content marketing is building community, and if you can build a community of people that are super passionate about a subject or matter,  it’s just going to build them and their support towards what you’re doing. It’s been a really fun ride.” -Kyle Oland

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Janette Roush, executive vice president of marketing and digital at NYC Tourism, has built quite a following sharing her thoughts on LinkedIn about how AI is changing the game for the destination marketing industry. She joins Adam in this episode to discuss how she positioned herself as an AI thought leader and why DMOS must embrace this new technology. They cover how AI has changed over the past several years and how destination marketers can find the best tool to help in their specific job titles.

“I think it’s about finding the work that you hate the most and then outsourcing it. We all have things that we don’t love to do with our jobs or things that we need a little help with. Hopefully, they’re looking at it as this is a way to make work more fun and to get help with things that I struggle with.”  -Janette Roush

The Pigeon Ad

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personalize the guest experience for a recurring conference. Mackenzie Finklea, public affairs manager at Visit Galveston, explains the destination's celebrations for Juneteenth and highlights Galveston's significant role in the holiday's history.

“Authenticity and collaboration over competition. If you go through social media now I think people can sense an ad when there’s an ad there, they scroll right past it. They can feel that ad. The more authentic you can be, it doesn’t have to be perfect, just be an authentic person or create authentic content. That is key.” -JR Shaw

Visit Galveston
Galveston Unscripted

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors.

“Quality of life for the community is better because all of these events, experiences, attractions, and amenities, exist to the degree they do in the destination because of visitors. The destination organization is the one that’s supporting the market for that. If you took out the destination organization, you’re basically taking out everything that’s driving the success of that place that makes it not only a great place to visit but a great place to live.” -Adam Sacks

Destination Promotion: A Catalyst for Community Vitality
Tourism Economics

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use case is right for them. They also discuss the difference between influencers and content creators and why the industry is shifting towards the latter.

“There’s not going to be this one-size-fits-all answer. It’s probably going to be two or three different solutions out there, technology-wise, and it’s really going to be incumbent on us as the DMO marketers to sit down and figure out which path forward is going to be the best option for us. And that’s okay.” -Scott Peacock

Visit North Carolina

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares his experiences with the "Discover Virginia Beach" Facebook group and podcast, which have helped him generate organic leads and establish a reputable online presence. He and Adam also explore why organizations need to become media companies, the power of trust and likability, and the challenges of collaborating with local entities.

"Why is it that when we start to hear from our marketing department that we need support, or our content needs improvement, we try to just get it done as quickly as possible? How do I expect to compete as a business -- as a destination, by posting generic, sub-par, cheap, and watered-down content?" -Joe Trahan

Discover Virginia Beach

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.