Ep. 59: How Wine Connects with Fitness with Margaux Alvarez Everyday Wine with Kris Levy

In today’s episode, let me introduce you to Margaux Alvarez,Owner and Founder of Celeste by MA Fitness App & the G.O.A.T. wine.
She is a small Business Owner, Winemaker, Competitive Athlete (7xCF Games, American Ninja Warrior, Titan Games, Tactical Games) and Fitness Coach.
 
Let’s dive into his wine story!
 
[00:01 – 13:38] Margaux Alvarez on How Wine and Fitness Connect
Margaux talks about her journey into wine and how it connects with fitness Margaux talks about the process of starting a business and licensing requirements for doing business in Utah Margaux shares her story of falling in love with wine and the agricultural process behind it  
[13:39 – 26:40] Wine and Fitness: Balance is Key for CrossFit Games Competitor
She has a personal philosophy of balance and how it is important to enjoy life's experiences, both in fitness and wine She has learned through her finished journey that if it's all or nothing mentality, it won't serve you the best She advocates for balance in her life by drinking wine every once in a while or every day, depending on her mood [23:50 – 32:48] Five Unique Wine Labels That Tell Stories
The five wines featured on the label are all unique and special in their own way, with different stories and messages that resonate with people The goal of the brand is to promote wine as a lifestyle choice, not just a drink for special occasions, and to connect with people on a personal level by telling their stories and sharing wine tastings  
[32:49 – 42:05] Closing Segment
Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and conver t more wine tasters into their wine clubs and other offers. Just send me a dm or email at kris@krislevy.com with the subject: Wine Business Bootcamp Favorite Wine: The Diablo Paso Favorite go-to pairings 11 Yuran Wine with chicken saute Cheer Sun with spicy tacos Wine Resource The Court of Masterson book Talking with Friends Connect with Margaux 
Website: www.margauxalvarez.com 
 
Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at ​www.​klevywineco.com.
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Tweetable Quotes:
“It's aligning myself with someone who has a good, strong record in terms of what she's been doing as a winemaker as well.” - Margaux Alvarez
“We're gonna go to different periods in life. Just like with agriculture, you know, you gotta chill the ground. We're gonna introduce the nutrients back into the soil. We as individuals and humans also change and also have some sort of pivot in our life, and it's important to at least understand and take a step back to reflect on that.” - Margaux Alvarez