Giovanna Lester on Marketing for Freelance Translators and Interpreters [Ep 49‪]‬ Subject to Interpretation

'Subject To Interpretation' is a weekly podcast that deep dives into the topics that matter to interpreters.🎙 Hosted by Maria Ceballos Wallis

This week we speak with Giovanna Lester on her marketing advice for freelance translators and interpreters. 

Giovanna (Gio) Lester has been a mentor for both the American Translators Association and Abrates, the Brazilian ATA counterpart. Those she had the honor and pleasure of guiding have gone on to make professional and career changes, strengthening their resolve and/or skills, helping them identify and seek extra training. Some of her mentees have gone on to become workshop leaders, create and implement career growth paths, change their specializations, discover new interests. 

While president of two Florida ATA Chapters, Gio was involved in providing training through workshops she led and bringing outside speakers. Gauging membership interest, market needs and desired subjects became a natural process that lead to identifying solutions and possible professional shifts. 

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