Gunz 'n' Holmes's Marketing For The Business Curious Gunz 'n Holmes

The UK specializes in Hollywood-budget Christmas ads. Why? And why are they so profitable? We have a chuckle picking it apart.

Who pays for all that stuff to be put up on the Internet? And is there an alternative to your eyeballs being up for sale?

Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.

To spam or not to spam? That is the question. 

Note - other cooked meats in a tin are available, but none of them are digital!

How can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.

We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!