1h 7 min

How Recess Is Building the Redbull of CBD, w/ Recess founder & CEO Benjamin Witte Brand Builder

    • Emprendimiento

Recess is a CBD beverage brand that almost never talks about CBD.

How is this possible? Because founder and CEO Benjamin Witte knows that the best beverage brands don’t focus on an ingredient… they convey a feeling. 

Case in point: Redbull. You may have noticed that with all their talk of energy, action sports, and giving you “wings,” Redbull never talks about caffeine. Because feeling is more powerful than the ingredient.

So why should the CBD category be any different? 

Recess is a CBD beverage brand that almost never talks about CBD.

How is this possible? Because founder and CEO Benjamin Witte knows that the best beverage brands don’t focus on an ingredient… they convey a feeling. 

Case in point: Redbull. You may have noticed that with all their talk of energy, action sports, and giving you “wings,” Redbull never talks about caffeine. Because feeling is more powerful than the ingredient.

So why should the CBD category be any different? 

1h 7 min

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