How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228 SaaS District

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.
His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.
In this episode we cover:
00:00 - Intro01:27 - Introduction to New Breed03:15 - Working With HubSpot in 202409:27 - Crafting GTM Strategy with 3 Pillars14:29 - Effective B2B SaaS Partnership Programs17:07 - AI Tools in the Sales Coaching Process22:29 - HubSpot Usage of AI26:20 - Barrett's Favorite Activity To Get Into a Flow State27:07 - Barrett's Piece Of Advice For Your Younger Self28:14 - Barrett's Biggest Challenges at New Breed30:07 - Instrumental Resources For Barrett's Success32:39 - What Does Success Mean for Barrett Today33:42 - Get In Touch With Barrett
Get In Touch With Barrett:
Barrett's LinkedIn
Barrett's Podcast

Mentions:
HubSpot
Dan Tyre
Jonathan Burg
Brian Halligan
Dharmesh Shah

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