How to Write Content That Resonates, Featuring Stefanie Flaxman The HeyCreator Show

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.

Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs.

In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.

In this episode, Darrell and Stefanie talked about:


How to get started creating compelling content that resonates with your audience
Why understanding your customer is the foundation for attracting and keeping their attention
How to return to a younger version of yourself to build empathy
The secrets for beating content writer’s block and lifting your content to the next level
Why your writing needs to be clear, detailed, and written with a specific person in mind
The counterintuitive methods for writing hyper-specific content
And much more!

The Show Notes

Copyblogger.com
Free Workshop — How to Transform Your Writing into Content That Gets Shared
Meticulously Edit Your Own Writing: The Traffic Light Revision Technique
Attract Better Clients and Customers with the ‘Chuckle Point’ Technique
Why Content Marketers Need Editors
Darrell on Twitter
Tim on Twitter