12 episodes

I'm Brent Flink. A designer, copywriter and marketer who helps turn businesses into brands.

Every episode of “Ideas Amplified” will feature new ideas for improving your marketing both online and off. Subscribe and learn from real-world examples as I try those same things on my OWN business! —It might get messy now and then, but working together, we can make something great!

Ideas Amplified Flink Branding

    • Economía y empresa

I'm Brent Flink. A designer, copywriter and marketer who helps turn businesses into brands.

Every episode of “Ideas Amplified” will feature new ideas for improving your marketing both online and off. Subscribe and learn from real-world examples as I try those same things on my OWN business! —It might get messy now and then, but working together, we can make something great!

    Better, Faster, Cheaper Design

    Better, Faster, Cheaper Design

    We've all heard the saying "There's GOOD, FAST and CHEAP. Pick any TWO". And for the most part, that's exactly TRUE. If you want it GOOD and FAST, it won't be CHEAP. If you want it FAST and CHEAP it won't be GOOD. All true.
    But it's also true that many clients are paying top dollar for poor work and leaving a trail of frustrated designers in their path. Designers who were never given the opportunity to SOLVE a problem or bring insight. Designers who were relegated to "order takers". If you've ever felt like your designer didn't bring anything to the party, that you didn't get good value or that the work was nothing like what you ACTUALLY need, this is YOUR episode.
    This week we'll be discussing the process of working with a designer, how to craft a brief that will help you get better work and more!
    We look forward to helping you get better work. We're at www.flink.ca

    • 11 min
    In Praise of Colourful Language

    In Praise of Colourful Language

    We know compelling copy when we read it. It makes us want to open our wallet and BUY. It makes the items we want seem fairly priced or even an outright bargain! Descriptive, well-written copy adds value and takes your product out of the "commoditized options" to be considered somehow, special or unique. This week we talk about a few companies who do it well, share a few guidelines for reviewing your own copy and a few warnings about doing it badly too.
    At Flink Branding we offer the finest bespoke branding and creative approaches for discerning gentlemen and ladies. We welcome your enquiries at  www.flink.ca 

    • 6 min
    Conversations vs Monologues

    Conversations vs Monologues

    Advertising has become more of a conversation than a monologue.
    This week's episode discusses some of the ways to better engage customers for the long haul and build rapport through building community, authority, trust and personality for your brand. It's a long game but when customers can shop the whole world, your relationship with them is more important than ever before.
    Flink Branding is at www.flink.ca
    We look forward to building a relationship with YOU!

    • 6 min
    Colour Me Confused

    Colour Me Confused

    A look at the sometimes vexing world of colour. In this episode, we look at different colour modes and ways to better ensure your brand looks the same online, in print (and even on your swag items).
    Got a dozen corporate colours instead of one? We can help with that. Branding is what we do. Get in touch at www.flink.ca

    • 6 min
    Are You Talking To Me?

    Are You Talking To Me?

    The importance of audience segmentation and choosing the right language (as well as medium and message) for your audiences.
    Like a little help with this? Get in touch! www.flink.ca

    • 3 min
    What Makes You Think You're So Special?

    What Makes You Think You're So Special?

    Your USP (or unique selling proposition) is likely the very idea that made you want to get in business for yourself. If not, what IS the reason your company exists? Something your company does (or product offers) is different than your competitors. And this is a great place to start when it comes to developing your unique brand. Like a little help finding and developing your unique branding approach? We'd love to help. www.flink.ca

    • 4 min

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