43 episodes

A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are.

If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you.

Impact Marketer Klout Consulting

    • Economía y empresa

A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are.

If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you.

    #042 Explode Organic Growth With A Paid Ad Strategy

    #042 Explode Organic Growth With A Paid Ad Strategy

    How Klout doubled the revenue of Rich and Clear in 90 days with an effective paid ads strategy

    • 23 min
    #041 From Wholesale to D2C with Style Reform

    #041 From Wholesale to D2C with Style Reform

    Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago.

    The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused.

    In this episode, Rony, Kevin and I talk about:
    - How we got started with Style Reform and some unique aspects of their onboarding
    - How a post by JLo happen and its effects on the business
    - The Difference between Sales and Marketing
    - Bidding strategies: Lowest costs vs Cost Cap campaigns
    - Moving from Wholesale to D2C
    - Lessons Learned for Klout

    • 21 min
    #040 Generating CLTV with Obega Beauty

    #040 Generating CLTV with Obega Beauty

    This conversation focuses on creating CLTV with a business called Obega Beauty that drop ships support bras for women.

    • 17 min
    #039 Scaling Artizara.com With New Customers

    #039 Scaling Artizara.com With New Customers

    Today’s episode focuses on a company called Artizara. Artizara is a pioneer in the online modest fashion space. They’ve been around since 2002 and they’ve been a client at Klout for more than a year. In this episode, we discuss how we have been able to drive continued success and scale with new customers for Artizara with our signature Ultimate Paid Ads advantage program.

    • 23 min
    #038 Anthony Blatner On Dominating LinkedIn Ads To Never Worry About B2B Leads Again

    #038 Anthony Blatner On Dominating LinkedIn Ads To Never Worry About B2B Leads Again

    In today’s full-length episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients.

    He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space.

    On this episode, you’ll learn:

    The One Area Of Your Funnel LinkedIn Ads Are PERFECT For

    LinkedIn VS Facebook Ads: Don’t Make This Rookie Mistake

    The Laser Accurate Targeting Strategies To Reach Your Audience On LinkedIn

    Connect with Anthony Blatner:
    Blog: ModernMedia.io
    Email: Anthony@modernmedia.io
    https://www.linkedin.com/in/anthonyblatner

    • 29 min
    #037 How To Go From A 9to5 At IBM To Running A LinkedIn Ads Agency

    #037 How To Go From A 9to5 At IBM To Running A LinkedIn Ads Agency

    In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients.

    He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space.

    On this episode, you’ll learn:

    How To Use Freelancing To Find True Fulfillment In Your Work

    How To Avoid Analysis Paralysis To Create Long Term Momentum

    Connect with Anthony Blatner:
    Blog: ModernMedia.io
    Email: Anthony@modernmedia.io
    https://www.linkedin.com/in/anthonyblatner

    • 12 min

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