239 episodes
In the Sauce Heritage Radio Network
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- Business
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5.0 • 1 Rating
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A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
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Building Humbly
Ben Bacon is the founder of Lentilful, the instant meal company that launched 18 months ago and is rapidly growing its distribution. On this episode of ITS, Ben shares his thoughts on product, market, consumer, and sales channels, and resources. It's a must-listen for very early stage food startup.
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Building with Instacart
Graham Edward is the Head of Emerging Brand Partnerships and Canada Brand Partnerships at Instacart. On this episode of ITS, he walks Ali through how emerging brands can leverage Instacart to both maximize sales and build awareness on the platform.
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Building on Industry Love
Yasameen and Sheilla Sajady are the founders of Maazah, the refrigerated condiment company, best known for it’s bold, tart, delicious chutneys. On this episode of ITS, the sisters talk Ali through how they've leveraged industry awards and accelerators to build efficiently and thoughtfully.
Photo courtesy of Quincy Street Kitchen. -
Building with Pinterest
Malik Ducard is the Chief Content Officer at Pinterest, where he is responsible for setting the global content strategy. On this episode of ITS, Ali and Malik cover AI, the future of content, and how brands can work with Pinterest to reach and please consumers.
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Building Consistently
Jessica Bernheim is the Head of Marketing and Strategy at Daring Foods. On this episode of ITS, Jess walks Ali through an often-used, yet misunderstood concept: brand strategy.
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Building Everyday Premium
Miles Soboroff is the Co-Founder of Zab’s – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging.