Hey, it’s Kevin Oldham from Med Spa Life and welcome to “It’s Becky’s Fault” - A few years ago I noticed the joy in my wife after she’d go see Becky, the owner of a Med Spa in our community...and then over time, I realized just how much of an impact Becky had on my wife’s overall confidence and happiness. As the saying goes...happy wife, happy life.
I thought to myself, how could we connect more people to their own Beckys based on how much she’s done for our marriage?
This is that journey...
Episode 13 - Partnering For Profit
In this episode of the It’s Becky Fault Podcast, Kevin Oldham introduces Diffactory, one of his companies and a partner of MedSpaLife. Let’s hear as Kevin divulges the advantages as to why you should partner with Diffactory and the extensive background they have in digital marketing.
Episode 12 - AmSpa 2021 Medical Spa Show Review
In this episode of the It’s Becky’s Fault Podcast, Kevin Oldham recaps his experience after attending the AMSpa Medical Spa Show 2021 in Las Vegas and shares the most recent updates about the industry he’s gathered during the event.
Episode 11 - How Drinks in Mexico Led To The Founding of Georgous Aesthetic Bar with Georgia Cirese
Georgia Cirese joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. Georgia recalls the journey of starting her own practice, Georgous Aesthetic Bar, and explains the different levels of highs and lows that got her to where she stands now as the owner of the first-of-its-kind med spa in Kansas City.
Episode 10 - The "Patients Now" Marketing Methodology Explained
In this episode of It’s Becky’s Fault Podcast, Kevin dives into the details of one of the three marketing strategies he’s introduced during Episode 8, and this episode delves deeper into a lot of things that would garner your aesthetics business more patients by giving you more information about patients.
Stay tuned to this podcast as Kevin will be explaining further, in the episodes to come, the remaining two strategies related to the patient acquisition that serve as factors of success for your Med Spa Life platform.
Episode 9 - Mitra Silva - Why Intentional Design Matters for Aesthetics Practices
Mitra Silva joins Kevin Oldham in this episode of the It’s Becky’s Fault Podcast. Mitra divulges about her expertise in the field of interior design and her method of adding extra value in spatial aesthetics for med spa boutiques - how this has helped business owners increase their profit where holistic beauty is being practiced.
Episode 8 - The Three Patient Acquisition Marketing Strategies
In this episode of the It’s Becky’s Fault Podcast, Kevin Oldham tackles the simplification around how to think about acquiring patients for your aesthetics practice through three marketing strategies that have worked and have become factors of success for MedSpaLife platform.
Stay tuned to this podcast for more updates as this episode only serves as an introduction to the strategies related to patient acquisition. He will later on release solo episodes, dedicated to each strategy, where he delves deeper into their inner workings.