Let's Talk UX Sandro Meyer

In this episode, Dr. Emmanuelle Savarit puts user research into numbers. Specifically, she explains how investing in proper research from the get-go saves companies a lot of money down the road.



Topics
00:00 Emmanuelle Savarit’s background
01:31 User research then and now
06:18 Doing fieldwork
13:03 Designers versus researchers
16:27 Research has the potential to save companies money
20:49 Gaining insights fast
25:30 Different methods in different phases
31:06 Emmanuelle Savarit’s workshop at the UX Live Conference in London
35:31 Continuing education
43:51 Q&A


Resources

Analyse Concept
Thinking Like a Researcher
User Research

In this episode, veteran UX consultant Joe Natoli talks about helping teams overcome day-to-day challenges. He also explains how there’s no such thing as failure — you either win, or you learn.
In this episode, veteran UX consultant Joe Natoli talks about helping teams overcome day-to-day challenges. He also explains how there’s no such thing as failure — you either win, or you learn.
Topics
00:00 Joe Natoli’s background

01:39 UX across cultures

03:41 Clean theory versus messy reality

07:30 Dealing with backlogs

10:46 UX and Agile

13:58 Questioning processes

16:32 Speaking up about problems

21:22 Everything starts with why

23:37 Avoiding jargon

25:37 Over-reliance on tools, software, etc.

29:04 Working smarter in 15 minutes

31:58 Learning from failure

36:10 Imposter syndrome

40:44 Feel the fear and practice resilience

45:34 Recommended resources

48:03 Q&A session

1:10:12 Joe Natoli at UX Live in London

Resources

Joe’s website: Give Good UX

Joe’s book: Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers

Joe’s Udemy courses

Joe’s favorite reads:


Anything by Don Norman

The Inmates Are Running the Asylum

About Face

Just Enough Research

Let's talk UX #2 with Jonathan Lovatt-Young, Founder and Principal Experience Strategist at Love Experience



TIMESTAMPS



00:08

• over 25 years of experience in digital

• built and designed websites before people had specific roles

• mostly worked at agencies like Tribal, Accenture, some client roles

• wrote a book on service design and participation



02:37

• wrote a book on service design and participation

• how groups construct a service that generates participation

• practical guide/playbook based on his experience



10:40

• addiction to quick wins

• mental health in the workplace, constantly under the cosh

• how designers can influence the culture and the environment



12:57

• good vs. bad examples of culture

• service towers work well on their own

• creating wellbeing, driving engagement, enabling co-creation



24:26

• age of digital, age of responsibility, age of automation

• post-traumatic stress disorder (PTSD) in the workplace

• responsible use of digital, macOS Catalina



30:30

• bottom-up change towards age of responsibility, CSR initiatives

• revenue opportunities, shareholder and employee responsibilities

• social, physical, creative activities promote wellbeing

• building communities that want to interface with brands



37:05

• dealing with dark patterns in the age of responsibility

• customer experience index (CXI), cross-selling and retention

• making the financial argument for good experiences



42:57

• UX designers and UX researchers benefit from business savvy

• convincing leadership with business cases

• evidence of commercial opportunities



52:52 (Q&A)

• How can a designer make an impact in a company which has a revenue-target sort of mindset?

• When is the mind site going live?

• What do you see as the future of branding in a world where service experience is becoming more and more important?

• Favorite resources?

• Parting words?



RESOURCES

• https://www.amazon.com/Oxytocin-Organisation-Playbook-Participatory-Experiences/dp/1686079494

• https://uxliveconference.com

• https://www.healthyminds.services/

• https://www.amazon.com/Pirate-Inside-Building-Challenger-Organization/dp/0470860820

• https://go.forrester.com/blogs/12-05-22-outside_in_the_power_of_putting_customers_at_the_center_of_your_business/

• https://www.amazon.com/High-Performance-Thinking-Skills-Complicated/dp/0955270006

• https://www.amazon.com/Webs-Influence-Psychology-Online-Persuasion/dp/0273772953



SOCIAL MEDIA



https://twitter.com/jlovattyoung

TIMESTAMPS



03:38

• cracking the viral coefficient at Skype

• integrating with Windows, Mac, and others

• design systems/GUI kits

• Skype was bought and sold three times, ending up at Microsoft



11:27

• the value of a design system: build once, use often

• Skyscanner's first design system was called "living styles"

• control of experiments and partner brands' themes



14:33

• innovation/differentiation in the travel sites space

• business goals geared towards optimization and conversion

• frequent experimentation, multivariate tests



17:48

• arguing against pressure messaging

• culture at Skyscanner: do the right thing for the customer

• doing the right thing for the customer builds trust in the longterm



20:55

• building design teams that believe in the design principles

• evangelizing user testing

• emotional components that show you understand the customer

• prototypes, concept cards, North Star metric



28:05

• defining what not to do

• design leadership vs. business goals

• leading from the front as a role model (do as I do), delegating

• each squad needs an understanding of who leads what



33:07

• inspiring from the front, leading from the back

• servant leadership

• the three As framework: accountability, autonomy, alignment



36:21

• fixed design processes vs. creative freedom

• processes provide predictability but not a proxy for success

• double diamond process, processes define types of feedback

• directive vs. prescriptive feedback



42:06

• managing multicultural design teams

• challenge of different cultures, languages, design nuances

• the accountability ladder



45:31

• incremental design changes vs. reimagining the entire experience

• building the thing that kills you before someone else does

• weighing operational risk, operational parameters



50:46 (Q&A)

• Can you build a culture from the bottom up by influencing directors to take it seriously?

• Do you have a specific process to feed customer insight back to the business?

• How does Skyscanner use qualitative and quantitative research data?

• How did you go about understanding how users make choices about flights?

• How did what you learnt from them affect your team's design choices?

• Favorite resources?

• Why is Steve called Buzz?

• Any final advice for aspiring design leaders?



RESOURCES



• https://backpack.github.io

• https://uxliveconference.com

• https://www.testingtime.com/en/blog/double-diamond-process/

• https://www.amazon.com/Leading-Questions-Leaders-Solutions-Knowing/dp/1118658132

• https://www.cultureamp.com

• https://www.framer.com/prototyping/

• https://www.atlassian.com/team-playbook

• https://www.blinkist.com

• https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6

• https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692

• https://www.amazon.com/Make-Time-Focus-Matters-Every-ebook/dp/B078QSCM3V

• https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567



SOCIAL MEDIA



https://twitter.com/stevebuzzpearce