83 episodes
Local Marketing Institute Podcast Local Marketing Institute
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- Economía y empresa
Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.
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Local SEO and Marketing Q&A Session with Special Guest Joy Hawkins June 21, 2024
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsUpcoming LocalU events in 2024.AI overview descriptions showing up on GBP.Google Maps tests QR codes on GBP.Local Service Ads on Google Maps for iOS.Google Maps fake engagement policy update.Google Map Pin moving attacks leaves GBPs vulnerable to suspe...
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Local SEO and Marketing Q&A Session May 10, 2024
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGBP now allows you to select a preferred menu source.OpenAI plans to release a new search engine.Google tests local-only results for searches “near me”.How do you update the order link on a car dealership GBP?How do I acquire worthwhile backlinks?How d...
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Local SEO and Marketing Q&A Session March 29, 2024
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsUpcoming Local U events in 2024.Teaser for upcoming changes to a yet unknown GBP category.GBP multi-media manager interface has been streamlined.How do I get a negative review from a competitor removed?Is it acceptable to use AI generated images in a G...
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Local SEO and Marketing Q&A Session March 15, 2024
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsNew GBP suspension appeal process fully rolled out.New Re-review precess for if you fail the appeal.Should I extend GBP hours beyond actual business hours to increase search visibility?Is it worth it to manage Apple Maps listings?Why has my GBP been su...
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Local SEO and Marketing Q&A Session January 19 with David Mihm, 2024
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsNew reinstatement process rolled out.Google shuts down GBP websites.Should I use several categories for my GBP?Why is a Google phone number showing up in my GBP?Why can’t I add updates or posts on my GBP?How do I get reinstated if I can’t put up perman...
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Local SEO and Marketing Q&A Session January 5, 2024
Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsNew Verticals for Local Services Ads.The State of Local Search 2024 webinar on January 10th.GBP Q&A section has been moved down to the bottom of the profile.How do I stop GBP from correcting the business name to an old name?How do I legitimately cl...