NewEcom.AI -AI Powered E-Commerce

NewEcom.AI

Get ready to dive into the world of Generative AI and its revolutionary impact on ecommerce. We discuss the future of AI-Powered Ecommerce and how it will shape the way we shop online and what will be the positive impacts and challenges for the retailers.

Episodios

  1. NewEcom AI Takes on Amazon Rufus: The Future of AI Shopping

    27/03/2025

    NewEcom AI Takes on Amazon Rufus: The Future of AI Shopping

    This podcast episode dives into a head-to-head comparison between two AI shopping assistants: NewEcom AI (represented by Havana's sole stylist and tested on Yona Paris's website) and Amazon Rufus. The discussion centers on how effectively each AI understands user intent and provides relevant recommendations in different shopping scenarios. You'll hear how NewEcom AI, powered by its "intentional data model," demonstrated a strong ability to align with complex purchase intentions and shopping motivations, particularly in understanding fashion needs for a spring break trip to Miami and providing personalized skincare routines. The podcast highlights how NewEcom AI enriches product catalogs with data like use cases, customer benefits, and visual information to provide precise and informative recommendations, adapting to shifts in customer intent. In contrast, the episode explores how Amazon Rufus, relying on transaction history and purchase patterns, sometimes missed the mark on understanding specific style needs and initially offered less targeted recommendations. The comparison reveals the differences in their ability to guide customers through the purchase journey and offer personalized solutions. Ultimately, this podcast offers insights into the capabilities and limitations of current AI shopping assistants, suggesting how advancements like NewEcom AI's approach could shape the future of online shopping by creating more intuitive and personalized experiences.

    10 min

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Get ready to dive into the world of Generative AI and its revolutionary impact on ecommerce. We discuss the future of AI-Powered Ecommerce and how it will shape the way we shop online and what will be the positive impacts and challenges for the retailers.