Nick Bruce of Wisecrackers Comedy Club on How to Develop Brand Recognition for Your Club (S4:E4‪)‬ Get to the Joke

In this week's episode, I pivot and look at the first of three independently owned clubs in Pennsylvania and what it takes to build, grow and run a comedy club. Nick Bruce (Wisecrackers Mohegan & State College) talked to me about being a second generation owner of the family business. We talk about the history of the club, the stress of running a club how Nick manages costs while trying to find new ways to generate revenue. We end on advice for someone looking to open their own comedy club.

Links from the episode:
Wisecrackers Website: wisecrackers.biz
Wisecrackers Facebook: https://www.facebook.com/wisecrackers...
Twitter: @wisecrackerscc687
Instagram: @wisecrackerscomedy

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Marc's Website: marcstaud.com
Marc's Instagram: @staudcomedy
Marc's Facebook: https://www.facebook.com/marc.stauude...

Get to the Joke Instagram: @gettothejoke
Get to the Joke Twitter: @gettothejoke
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Email Marc at gettothejoke@gmail.com

Chapters:
0:53 Nick's Office
02:12 Wisecrackers' History
07:30 Taking Over the Family Business
15:19 Owning a Club vs Partnering with a Casino
18:55 The Stress of Running a Comedy Club
22:27 WILO of a Comedy Producer
28:25 Managing Costs/How Costs are Determined
35:45 The Gallagher Story
41:00 Revenue Streams
53:10 Talking about Waste
56:00 Marketing the Club
1:05:37 Craziest Comic Story
1:13:15 Talking about the New Room/How to Get Booked
1:16:12 Advice on Opening Your Own Room
1:17:55 Closing Thoughts