20 min

Part II: What news founders wish they’d known about launching a media business News Guest

    • Emprendimiento

In Part I of this conversation, we talked with Santa Cruz Local founder Kara Meyberg Guzman about finding a sustainable workload and with Gettysburg Connection founder Chuck Stangor about building and managing a tech stack.

In this month’s episode, we hear from three more independent news publishers about their advice for first-time founders:


Don’t wait to file your IRS paperwork. If you plan to operate your business as a nonprofit, Shasta Scout founder Annelise Pierce warns that it can take a long time to get official 501(c)3 status – and you might need to find a fiscal sponsor in the meantime.
Start thinking about revenue early. RevLab director Emily Dresslar says founders should build a revenue strategy right out of the gate and even consider trying to get sponsors or advertisers on board before launch.
Embrace learning on the job. To close out the episode (and Season 1 of News Guest!), we turned the tables on our host Candice Fortman and asked what she’s learned since becoming executive director of Outlier Media three years ago. Her biggest lesson: There’s no way to prepare for leading a news organization for the first time. You just have to learn on the job.

Related reading:


Nonprofit or For-Profit — Which Model is Right for your Newsroom? by Jo Ellen Green Kaiser
5 Tips for Choosing a Fiscal Sponsor for your Newsroom by Jo Ellen Green Kaiser
Village Media, Relying on Local Advertising, Seems to Have Found a Scalable (and Profitable) Local News Model by Christine Schmidt

This episode of News Guest is sponsored by Stacker, the newswire that independent publishers trust for data-driven stories, graphics, and analysis – all at no cost. Request a demo»

In Part I of this conversation, we talked with Santa Cruz Local founder Kara Meyberg Guzman about finding a sustainable workload and with Gettysburg Connection founder Chuck Stangor about building and managing a tech stack.

In this month’s episode, we hear from three more independent news publishers about their advice for first-time founders:


Don’t wait to file your IRS paperwork. If you plan to operate your business as a nonprofit, Shasta Scout founder Annelise Pierce warns that it can take a long time to get official 501(c)3 status – and you might need to find a fiscal sponsor in the meantime.
Start thinking about revenue early. RevLab director Emily Dresslar says founders should build a revenue strategy right out of the gate and even consider trying to get sponsors or advertisers on board before launch.
Embrace learning on the job. To close out the episode (and Season 1 of News Guest!), we turned the tables on our host Candice Fortman and asked what she’s learned since becoming executive director of Outlier Media three years ago. Her biggest lesson: There’s no way to prepare for leading a news organization for the first time. You just have to learn on the job.

Related reading:


Nonprofit or For-Profit — Which Model is Right for your Newsroom? by Jo Ellen Green Kaiser
5 Tips for Choosing a Fiscal Sponsor for your Newsroom by Jo Ellen Green Kaiser
Village Media, Relying on Local Advertising, Seems to Have Found a Scalable (and Profitable) Local News Model by Christine Schmidt

This episode of News Guest is sponsored by Stacker, the newswire that independent publishers trust for data-driven stories, graphics, and analysis – all at no cost. Request a demo»

20 min