50 min

An Unusual Round of Founding & Unusual Times to Launch a Startup with Rand Fishkin | Podcast #32 SaaS District

    • Emprendimiento

Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
During this interview we cover:
00:00 - Intro
00:58: - Stepping down as Moz CEO, was the right decision?
03:14 - An Unusual $1.3M Round of Funding and Avoiding the Plague
10:00 - Why Raising Capital VS Bootstrapping
13:16 - Get Richer, die Trying and the Genetic Lottery
17:50 - An Unusual Time to Launch and Was it the Right Decision?
21:02 - Where to Focus your Marketing Efforts and Rand Best Practices
33:58 - Why Podcasting and Episodic Content are a Powerful Tool to Build Connections
39:08 - How to Leverage SEO in 2020
46:10 - What’s Rand a Lifer Of?
47:20 - A Question For Rand Fishkin from Eric Vardon
49:04 Outro

Mentions:
https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing)

Terms:



People:
https://www.linkedin.com/in/caseyhen/ (Casey Henry)
https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel)
https://www.youtube.com/watch?v=wvtiKozNgZIandt=26s (Eric Vardon)

Books:
https://sparktoro.com/book (Lost and Founder)
https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework )

Companies:
https://moz.com (Moz)
https://morphio.ai/about-morphio/ (Morphio.io)
https://sparktoro.com (SparkToro)

Get in touch with Rand:
https://www.linkedin.com/in/randfishkin/ (Rand’s Linkedin)
https://twitter.com/randfish?lang=es (Rand’s Twitter)

Tag us and follow:
https://www.facebook.com/SaaSDistrictPodcast/ (Facebook)
https://www.linkedin.com/company/horizen-capital (LinkedIn)
https://www.instagram.com/hori.zencapital/ (Instagram): @Horizen.Capital
https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District

More about Akeel:
https://twitter.com/AkeelJabber (Twitter )
https://linkedin.com/in/akeel-jabbar (LinkedIn)
https://horizencapital.com/saas-podcast/ (Saas Podcast)
https://horizencapital.com/saas-consulting-services/ (SaaS Consulting)
https://horizencapital.com/how-to-value-saas-business/ (How to Value a SaaS Company)

Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
During this interview we cover:
00:00 - Intro
00:58: - Stepping down as Moz CEO, was the right decision?
03:14 - An Unusual $1.3M Round of Funding and Avoiding the Plague
10:00 - Why Raising Capital VS Bootstrapping
13:16 - Get Richer, die Trying and the Genetic Lottery
17:50 - An Unusual Time to Launch and Was it the Right Decision?
21:02 - Where to Focus your Marketing Efforts and Rand Best Practices
33:58 - Why Podcasting and Episodic Content are a Powerful Tool to Build Connections
39:08 - How to Leverage SEO in 2020
46:10 - What’s Rand a Lifer Of?
47:20 - A Question For Rand Fishkin from Eric Vardon
49:04 Outro

Mentions:
https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing)

Terms:



People:
https://www.linkedin.com/in/caseyhen/ (Casey Henry)
https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel)
https://www.youtube.com/watch?v=wvtiKozNgZIandt=26s (Eric Vardon)

Books:
https://sparktoro.com/book (Lost and Founder)
https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework )

Companies:
https://moz.com (Moz)
https://morphio.ai/about-morphio/ (Morphio.io)
https://sparktoro.com (SparkToro)

Get in touch with Rand:
https://www.linkedin.com/in/randfishkin/ (Rand’s Linkedin)
https://twitter.com/randfish?lang=es (Rand’s Twitter)

Tag us and follow:
https://www.facebook.com/SaaSDistrictPodcast/ (Facebook)
https://www.linkedin.com/company/horizen-capital (LinkedIn)
https://www.instagram.com/hori.zencapital/ (Instagram): @Horizen.Capital
https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District

More about Akeel:
https://twitter.com/AkeelJabber (Twitter )
https://linkedin.com/in/akeel-jabbar (LinkedIn)
https://horizencapital.com/saas-podcast/ (Saas Podcast)
https://horizencapital.com/saas-consulting-services/ (SaaS Consulting)
https://horizencapital.com/how-to-value-saas-business/ (How to Value a SaaS Company)

50 min