744 episodes

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!

Sales Transformation Leadium

    • Economía y empresa

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!

    743 - Measuring the Buyer-Seller Experience, with Carl Cox

    743 - Measuring the Buyer-Seller Experience, with Carl Cox

    Collin Mitchell and guest Carl J. Cox delve into the importance of measuring and improving the buyer-seller experience in sales. They discuss the significance of data, self-reflection, and customer feedback in enhancing sales performance. The conversation highlights the impact of timely responses to leads and the value of learning from closed loss deals to drive sales success.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Carl Cox (CEO, 40 Strategy)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 7 min
    742 - Data-Driven Sales Transformation Insights, with Alan Zhao

    742 - Data-Driven Sales Transformation Insights, with Alan Zhao

    Collin Mitchell and Alan Zhao dive into the world of sales transformation, exploring the effective criteria for identifying high-intent website visitors. They discuss key indicators like page views, visit frequency, and active session time that signal serious evaluation by potential leads. The hosts also shed light on the impact of remote work on data accuracy and the evolution of IP identification post-COVID.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Alan Zhao (Co-Founder, Warmly)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 6 min
    741 - From Layoff to Sales Leader Sales Success, with Feras Alhlou

    741 - From Layoff to Sales Leader Sales Success, with Feras Alhlou

    Colin interviews Feras Alhlou, co-founder of Startup with Feras, who shares his journey into entrepreneurship after being forced into it due to a layoff. Ferris discusses the challenges he faced starting a web design and search engine optimization business in the early days of the internet. He highlights the importance of learning sales skills, sharing his experience of starting without any sales background and the strategies he used to overcome rejection and scale his business successfully.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Feras Alhlou (Co-founder, Startup with Feras)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 9 min
    740 - Embracing Remote Culture for Global Sales Success, with Chris Parker

    740 - Embracing Remote Culture for Global Sales Success, with Chris Parker

    Colin Mitchell chats with Chris Parker about his journey from technical marketing to sales leadership at Customer IO. They discuss the challenges of growing a global sales team while operating lean and the importance of meeting customers where they are. Chris shares insights on building a strong culture in a fully distributed team and the strategies that have helped Customer IO triple its revenue.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Chris Parker (VP of Global Sales, Customer.io)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 10 min
    739- First-Time Leader Mistakes: Asking for Help, One-on-Ones, and Firing People, with Kate O'Neil

    739- First-Time Leader Mistakes: Asking for Help, One-on-Ones, and Firing People, with Kate O'Neil

    Collin Mitchell interviews Kate O'Neil, CEO of Teeming, about her experience transitioning from sales to marketing and the importance of alignment between finance, sales, and marketing. They also discuss the challenges faced by first-time leaders and the common mistakes they make, such as not asking for help and neglecting one-on-one meetings with their team. The episode also touches on the topic of firing employees and the impact it can have on their future job prospects.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Kate O'Neil (CEO, Teaming)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 12 min
    738 - Signal-Based Selling: Aligning Marketing and Sales Efforts, with Alan Zhao

    738 - Signal-Based Selling: Aligning Marketing and Sales Efforts, with Alan Zhao

    Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Alan Zhao (Co-Founder, Warmly)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 10 min

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