So Money with Farnoosh Torabi Farnoosh Torabi

Whether you're an entrepreneur or not, retired or at the beginning of your career, most of us have personal brands. We're trying to push something forward, and much of what we've been taught about connecting with our audience and winning them over is not what *actually* works. Guest Leslie Zane is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Her new book, The Power of Instinct, challenges conventional wisdom in business and brand building and teaches how the key to a brand's success is tapping into the unconscious mind.

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Today's show focuses on helping a listener who is an exceptional saver - but has no financial goals. How can she prioritize her spending? Also, navigating a future fiance's massive debt load and job interview red flags. Listen to hear how to win a free copy of Thank You, More Please.
Mentioned: The So Money episode on Pre-Nups.

How can money be a real tool to help you achieve what matters... and less a reflection of your worth? Holly Trantham, author of the new book Beyond Getting By, joins to discuss ways we can build a sustainable, wealth-generating plan for the future. More about Holly: She joined The Financial Diet as a managing editor in 2016. She is now the team’s creative director, leading editorial strategy and branded campaigns.

**Book Giveaway** Leave a review for this episode in Apple Podcasts to enter to win one of 10 copies of Thank You, More Please.**
Lily Womble, feminist dating coach and founder of Date Brazen, joins So Money to share advice from her new book, Thank You, More Please. Learn how to navigate the dating world without depending on matchmaking apps, and using "Essence-Based Preferences" to attract exactly what you desire in your love life.

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This week's questions focus on smart budgeting frameworks, earning more outside a 9 to 5, dealing with high annual credit card fees and a pro tip for handling medical debt.

New York Times bestselling author of Take Back Your Brain, Kara Loewentheil, unveils her proven strategies for closing the "brain gap," and how women can reclaim their financial confidence in a patriarchal society.