Dots. | Podcast of Paul Syng Paul Syng

Tom's work focuses on long-term strategic visioning and implementation, executive management, board management, team building, stakeholder relations, storytelling in digital media, and government relations. He is a proud human rights advocate, an experienced consultant, and formerly a journalist and entrepreneur.

At the Arctic Research Foundation, Tom develops and implements long-term strategy, oversees hiring, budgeting, communications and the management of relationships with community, government, corporate and university partners; seven research vessels; five renewable-powered Arctic-hardened laboratories; and ARF's ArcticFocus website and Arctic Research Database.

As a Senior Political Consultant, Tom led the federal Green Party's Rapid Response Team in the 2018 federal election and advised Annamie Paul during her successful campaign for GPC leadership. Tom was also Director of News and Digital at VICE Canada, an editor at the Toronto Star, and a reporter at Maclean's Magazine. 

He also worked as the Executive Director of Canadian Journalists for Free Expression, which protects the right to free expression in Canada and worldwide.

Originally from New Brunswick, Tom has consulted on and helped pass crucial legislation in Canada and Ontario. This includes reforming Bill C-51, successfully lobbying for Canada’s first Press Shield Law, and passing Ontario’s anti-SLAPP legislation. He helped fight against a major crackdown on the free press in Croatia, a fight which had a major part in the formation of a new, democratically elected government. Tom has successfully advocated for the release of jailed journalists worldwide and has facilitated the disbursement of dozens of life-saving grants to journalists in distress throughout the globe. 

As a journalist, Tom covered everything from food insecurity, resource extraction, serial killers, and the Toronto International Film Festival. He’s also launched numerous digital and print products, including Canada’s first national Web TV program, Macleans: TV, and the Toronto Star’s Small Business Section and Star Business Club. A former videographer and small business owner, Tom has also designed, patented and licenced innovative products for shooting video with digital SLRs.

SPEAKER LINKS
Host, Paul Syng: ⁠⁠https://linktr.ee/paulsyng⁠⁠
Guest, Tom Henheffer: ⁠https://www.arcticfocus.org/⁠

EPISODE LINKS
Spotify, Apple, Anchor & more: ⁠⁠https://anchor.fm/PAULSYNG⁠⁠

00:00:00 Who is Tom Henheffer
00:03:48 Tom's career in journalism
00:07:44 Decline of journalism
00:15:30 The business of journalism
00:24:01 Canadian media and social media
00:28:17 What is the Artic Research Foundation?
00:39:29 Blackberry CEO Jim
00:41:11 Politics and planet
00:49:44 Procurement and the planet
00:53:44 How to get involved with ARF
00:58:15 3001 Questions all about me

Throughout his career, Bill has been obsessed with helping businesses discover their true purpose – and turning that insight into exceptional experiences that bind brands and their customers together.



Whether helping launch the CarFax Vehicle History Report to the consumer market, positioning Delsey as North America’s lightweight luggage leader or preparing start-ups like Bleep CPAP to disrupt their category, Bill has been passionate about turning consumer insight into category leadership.



He believes that every brand has the potential to dominate their category – to create a contagious, market-shattering impact on their customers and competition.



Since 1998, Bill has created brand strategies and creative campaigns for more than 300 brands around the globe. He has engaged audiences for brands like EverBank, Music & Arts, Delsey Luggage, Red Hot & Blue, Denny’s, Precision Tune and Enterprise Rent-a-Car, to name a few. On their behalf, Bill uncovered unique insights into the consumer set, created campaigns that positively disrupted their categories and caused countless competitors sleepless nights. 



Bill is an optimist at heart. He believes that every good idea has a passionate message standing behind it. 



SPEAKER LINKS

Host, Paul Syng: ⁠https://linktr.ee/paulsyng⁠

Guest, Bill Harper: https://brandbosshq.com/



EPISODE LINKS

Spotify, Apple, Anchor & more: ⁠https://anchor.fm/PAULSYNG⁠



CHAPTERS

00:00:00 Welcome to the show, Bill!

00:05:17 What is a brand?

00:11:20 Breaking the myth of B2B vs B2C

00:19:30 Tow truck story

00:27:13 Helping clients get out of their own way

00:31:27 The creative genius Rolodex

00:40:53 From toxic relationship to true partner

00:56:00 Are you willing to be great?

01:07:02 The right person and the right vision

01:23:02 Eight powerful ideas

01:33:51 Brand is agnostic to what and how you do it

01:38:12 How to bring internal and external stakeholders on the journey

01:44:02 When internal adoption fails

01:57:10 How to build an audience by being irrelevant

02:06:00 What to do with negative comments

02:12:05 Haters grow your brand and audience

02:16:23 How much time Bill spends on making content

02:22:05 3001 Questions all about me

02:23:52 Summarizing the second half

02:32:08 Closing remarks

Sheeba has become a voice of insight and encouragement within the health community, especially on platforms like TikTok and YouTube, where she openly discusses the complexities of thyroid disorders. With each story she shares, Sheeba shines a light on the unique array of symptoms that people with these conditions experience, both in diversity and intensity. Her own personal journey with the disorder is marked by a vivid recollection – the day fatigue overwhelmed her after a seemingly normal work routine with clients. This poignant memory of utter exhaustion led to a realization that she was battling more than just physical tiredness; it was a sign of severe depression intertwined with her thyroid condition. Her raw and personal narratives not only raise awareness about the condition but also serve as a beacon of hope and understanding for others navigating similar health challenges.





SPEAKER LINKS

Host, Paul Syng: https://linktr.ee/paulsyng

Guest, Coach Sheeba: https://www.tiktok.com/@xsheebax





EPISODE LINKS

Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG



CHAPTERS

00:00:00 Welcome to the studio, Marc Jacobs

00:02:13 Who is Sheeba

00:04:21 Thyroid TikTok taking off

00:05:54 Inspiration behind talking thyroid

00:08:47 Mental and physical symptoms of thyroid

00:12:24 Handling hateful comments on social media

00:14:21 What is a thyroid and what does it do

00:16:16 Early success on YouTube

00:20:52 YouTube audience don't like change

00:25:56 Three things to know about your thyroid

00:33:28 Paul's protocol part one

00:48:05 Thyroid and depression

00:51:58 Paul's protocol part two

00:54:25 How to get started on your superhuman journey

01:00:49 Harmful effects and downside of TRT

01:08:54 Keeping up with the latest in thyroid research

01:11:24 Summary and final advice on thyroid and health

01:15:45 3001 Questions

01:16:24 Closing remarks

John LePore is a highly skilled professional known for blending creative innovation with pragmatic thinking. His career is marked by his ability to inspire excitement about the future through consulting with organizations, leading teams, or directing innovation. With a rich background as the Principal/Chief Creative at Perception, LePore has excelled in motion design and user experience and has over a decade of leadership, direction, and strategy. He is an accomplished public speaker who captivates audiences worldwide by demystifying popular films and products. LePore distinguishes himself in consulting, offering concentrated value to overcome specific challenges, inspiring leadership and forging new competencies within organizations. Based in the NYC Metro area, he consults globally, contributing to film, technology, automotive, and more, and is accessible through various social media platforms and professional networks.


SPEAKER LINKS
Host, Paul Syng: https://linktr.ee/paulsyng
Guest, John LePore: https://twitter.com/JohnnyMotion


EPISODE LINKS
Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG
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F1 + Apple Vision Pro Concept
https://youtu.be/y9FpgxNeWJk?si=4_TlkNgxwNvbhMbU


TIMESTAMPS
00:00:00 Greetings
00:01:53 Who is John?
00:13:46 How John thinks about his work with Marvel Avengers
00:24:34 What it means to have genuine empathy
00:30:22 What it means to get curious
00:38:13 Meeting clients where they are
00:46:47 John's Black Panther story
00:52:44 Detaching from the outcome
00:58:13 The holy trinity question by Paul
01:01:07 How John thinks about Digital Product Design
01:07:55 John's hot take on the Apple Vision Pro
01:10:04 John's F1 concept was viewed over 55 million times
01:14:49 A simple way to understand "The Metaverse'
01:20:13 Why do automobile interfaces suck
01:29:46 What Hanz Zimmer & Linkin Park and cars have in common
01:35:05 John's involvement with top-secret projects
01:39:29 Working in digital product vs automotive company
01:51:45 What John's race instructor dad taught him
02:03:35 John's design of the Porsche instrument gauge cluster
02:17:02 Designing for the future vs futuristic design
02:28:07 John's on a mission, and you should hire him
02:34:38 3001 Questions all about me
02:37:44 Paul summarizes key takeaways
02:39:25 Closing remarks by John

Jen was a full-cycle Enterprise Sales rep for 18 years. As a seller who made every mistake in the book, she believes sellers don’t need to be motivated; she feels they need to be empowered. 



Jen teaches the strategies and tactics to earn buyer attention and trust. She has sold $50M+ to C-level Sales, Marketing, and Strategy executives while at Corporate Executive Board, Gartner, and Challenger Inc. (the company behind The Challenger Sale). Jen was a Relationship Builder who learned to sell like a Challenger.



Jen has hosted the Winning the Challenger Sale podcast (growing the audience from 2k to 20k listeners per month) and created the role of Chief Evangelist at Challenger. This Is when she fell in love with speaking at SKOs to help Sales and marketing teams rethink their beliefs and assumptions about how to earn buyer attention and trust and defeat the status quo.





SPEAKER LINKS

Host, Paul Syng: https://linktr.ee/paulsyng

Guest, Jen Allen-Knuth (aka DemandJen): https://demandjen.com/





EPISODE LINKS

Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG



TIMESTAMPS

00:00 Warming up and stretching

02:14 Who is Jen, and why she can't stop rescuing animals

03:49 Jen is not your guru (*wink Tony Robbins)

06:10 Lead Gen (Sales 101 with email and social)

09:04 How to know your client's problems

12:33 How to write a crispy email

15:25 Who do you email at a company?

18:04 Don't make this rookie mistake

19:47 Showing up like a boss to the first booked meeting

22:42 How to compound your upfront research by getting curious

24:17 Jen's LinkedIn strategy

27:09 Knowing your client's priorities

28:54 How to show up on social media

31:36 Another reason why you should be personable online

32:36 Bite-sized summary by Paul

33:15 Wisdomous last words by Jen

33:48 Josh Braun fan club

34:21 3001 questions all about me

36:04 Closing remarks

Andrew Hegarty has ten years of experience working in and advising startups in Toronto. He’s an active mentor to designers and product managers, sharing his experiences and lessons learned from growing an early-stage startup and design practice. He's passionate about mentorship, team empowerment, continually improving product development processes, and building strong organizational cultures.

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EPISODE LINKS

Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG

Host, Paul Syng: https://linktr.ee/paulsyng

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TIMESTAMPS

00:00:00 Getting started, our common friend

00:06:29 How Andrew got into design

00:14:23 Andrew's first paid client

00:17:35 Developing a problem-solving approach

00:19:35 Getting serious about a design career

00:21:06 Andrew's true passion

00:24:36 Skating helped Andrew step out of his comfort zone

00:28:20 Isolation parallel to remote work

00:31:56 Advice for people in 0-1 stage companies

00:39:47 Early career, education and first job

00:42:59 To defend the work or not is the question

00:53:49 Choice and signs of maturity

00:56:32 Windows vs Mac

00:58:33 A decade at Street Context

01:03:03 Killing your darlings

01:07:02 Throwing yourself into the deep end (beginner's mind)

01:13:45 From design to product

01:20:00 Design decisions based on where you are

01:25:23 Fintech rebrand, behind the scenes

01:37:22 Why Andrew moved into a product role

01:44:46 Shy kid in basement to talking to clients and loving it

01:52:23 3001 Questions All About Me

01:56:51 Be the dumbest person in the room

01:58:03 Closing remarks