79 episodios
The Current Podcast The Current
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- Economía y empresa
The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now
ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.”
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Crunch Fitness’s Chad Waetzig on getting strong first-party data
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers.
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Intuit’s Dave Raggio on creating a media network for small businesses
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.
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Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike
Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas.
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NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics
NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.
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Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye
Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.